This week Joe welcomes Iron Business Blueprint co-founder & owner of Tutela Training Systems, Chris Tutela, back to the Industrial Strength Show! After some back and forth banter regarding the NJ weather and Joe's podcast studio upgrade - Joe & Chris get down to "business" :) Together, they discuss the following topics: 1) How to get potential clients to initially TRUST you when you're young and lack experience 2) Best way(s) to get your first client 3) The top 3 questions to ask a new client during their first session 4) Do you recommend "paid in full" or monthly payments? 5) What are your best practices for retaining clients long-term? Plus, 2 exciting announcements for gym owners!! *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com.   IMPORTANT LINKS  Iron Business Blueprint [FREE] Webinar reservation/scholarship application  Iron Business Weekend @ Joe DeFranco's private gym!  

#459 How To Get More Clients, Earn Their Trust & Make More Money in the Fitness Industry!

World-renowned strength & conditioning coach Joe DeFranco shares his thoughts on training for peak performance, mindset, and living your passion.  As the founder and owner of DeFranco’s Gym, he also provides the business knowledge that helped him turn a 500-square-foot storage closet into a global brand. 

Each week, Joe will educate, motivate and entertain his audience by answering their questions and/or conducting interviews with top athletes, fitness professionals, entrepreneurs, and other highly successful people.

Fitness

Health & Fitness

This week [in honor of the digital re-release of POWER!] Smitty joins Joe D. to discuss all things power development. Highlights from their conversation include: The making of "POWER!" (Behind-the-scenes insight); Programming Heavy Ass Sled Drags; General vs Specific Contrast Training pairings; Benefits of "combo" exercises; Why EVERYONE needs to train for power; How strong do you need to be before incorporating plyos and/or dynamic-effort into your training; Can you gain speed/power after the age of 40; How to safely program (and progress) power exercises; How/Why most people injure themselves when training for power; How often should you train for power (after the age of 40); Sneak peek into Phase 3 of WS4SB 3.5; How to properly execute Bulgarian Split Squat Jumps (What everyone does wrong!)...And Much MORE! *For a full list of Show Notes w/ Timestamps goto www.IndustrialStrengthShow.com.   IMPORTANT LINKS  POWER! [Digital re-release]  Team Forever Strong [FREE TRIAL]  CPPS certification  Smitty's Instagram  

#471 Power Development for All Ages & Skill Levels

Joe kicks off this week's show with a special "MuscleUp" supplement sale announcement [that includes a FREE DeFranco's Training Systems gym bag giveaway!!] He then spends the remainder of the show covering the following topics: 1) The Optimal Amount of Cardio When Fat Loss is Your #1 Priority 2) How Do You Know When It's Time To Change Exercises 3) BONUS: The new "fitness trend" that's pissing Joe off 4) Identifying Good vs Bad Soreness... And MORE! *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com.    IMPORTANT LINKS  DeFranco's Nutritional Supplements [Use code: MuscleUpMay]  Marketing Your Gym Workshop @ Varsity House [Use code: JOED100]  Joe D's Instagram (@defrancosgym)  Team Forever Strong   

#470 How Much Cardio Should You Be Doing Each Week, Identifying Good vs Bad Soreness & More!

This week Dr. Johanan Rand makes his fourth appearance on the Industrial Strength Show. Dr. Rand is the founder of Healthy Aging Medical Centers, located in NJ. He trained at the prestigious Albert Einstein Medical Center in N.Y. and only practices Peer-Review evidence based medicine. On today's show you'll hear Dr. Rand discuss a number of important topics. HIGHLIGHTS INCLUDE: Why do "healthy" people [who get routine blood work] have heart attacks?; Is there a better way to screen people and assess their risk for CV disease [compared to what most doctors are currently doing]?; Is "ApoB" the new gold standard for assessing CV disease risk?; What's the difference between "ApoA" & "ApoB"?; The optimal triglyceride to HDL ratio; Knowing your calcium score; Does Dr. Rand ever prescribe statins?; The history of rapamycin and why it's linked to longevity; How mTOR drives aging...And Much MORE! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.   IMPORTANT LINKS / PEOPLE MENTIONED  Healthy Aging Medical Centers  Cleerly test  GlycanAge test  Age Later (by Nir Barzilai, M.D.)  Rapamycin: mTOR, Autophagy & Treating mTOR Syndrome (by Ross Pelton)  Peter Attia (@peterattiamd)  BON CHARGE [Use code: JOED]  

#469 Why Do "Healthy" People Have Heart Attacks, Rapamycin's Link to Longevity & More w/ Dr. J Rand

Joe kicks off this week's show by giving away some FREE STUFF to his audience! He then answers 3 listener questions. TOPICS INCLUDE: 1) Is walking considered exercise? 2) The honest truth about [what happens to your body] when you turn 40! 3) Is conjugate periodization effective for general pop clients? ...And More! *For a full list of Show Notes & Timestamps visit www.IndustrialStrengthShow.com.   IMPORTANT LINKS  Team Forever Strong [7-Day FREE Trial]  Iron Business Blueprint  Manukora Honey [*Use code: JOED]  

#468 Is Walking Considered Exercise, The Honest Truth About Turning 40 & More!

This week is a classic Industrial Strength Show where Joe provides practical & proven solutions to his listeners' real-world problems. SPECIFIC TOPICS INCLUDE: 1) Is it detrimental to train a muscle group if it's still sore from the previous workout? 2) How to prevent groin pulls 3) How to strength-train for fat loss goals 4) The best way to execute your rest-pause sets... And More! *For a full list of Show Notes & Timestamps visit www.IndustrialStrengthShow.com.   IMPORTANT LINKS  Team Forever Strong (7-Day FREE Trial!)  Strong Bastard 911 program  BON CHARGE (*Use coupon: JOED)    

#459 How To Get More Clients, Earn Their Trust & Make More Money in the Fitness Industry!

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