09.15.2020 - By Radio America
Selling customers a good value rather than just a great product or service is the key to long-term success and customer satisfaction. Prof. Oded Koenigsberg, co-author of "The Ends Game," explains how to maximize value, shares what metrics help to prove that value, and how to help existing and prospective clients see that value.Access our full library of podcasts for small businesseshttps://www.bizfilings.com/toolkit/guides/podcasts