If you're someone who has ever struggled with knowing what to do and say when someone pushes back on the cost of either buying your products or getting started in your business, this is going to be a very important episode for you. Today I reveal how to connect and build value by identifying the problem, and not by focusing on price. I also share the big shifts that will happen in your business when you start doing this!

Listen to Learn

2:07 - What your job in a sales conversation and throughout the sales process needs to be

3:03 - How I would approach a conversation with someone who gave me a price objection

6:49 - A special ask I have of you on how you can support this podcast and its message

8:20 - Value, not price, always determines whether somebody buys

9:29 - The real reason why prospects are holding back from taking that next step

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