Rory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He's the author of the book Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks that have been viewed over 7 million times. In the conversation Rory gives me a masterclass in marketing and advertising ,and reveals the marketing secrets brands use to change our perception of products and influence our behaviour. Enjoy :)  Sponsored by Huel - go to https://www.huel.com/deepdive and with your first order you’ll get a free t-shirt and shaker. Sponsored by Trading 212 - download the Trading 212 app https://trading212.com/promocodes/ALI and use the promo code "ALI" after signing up and depositing to receive a random free share worth up to £100. This is not financial advice. Investments can fall and rise. Past performance is no guarantee of future results. Other fees may apply*. Capital is at risk. Sponsored by WeWork - visit https://www.we.co/ali and use the code ‘ALI’ at checkout to redeem 50% off your first booking. 

How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland

Dr Ali Abdaal is the world’s most followed productivity expert and author of Feel-Good Productivity, the brand new book that reveals why the secret to productivity isn’t discipline, it’s joy. In his podcast, Deep Dive, Ali sits down with inspiring creators, thinkers, entrepreneurs and high performers to help listeners build lives that they love. 

Ali’s cheerful style, positive approach, and well-researched content have made him a trusted voice when it comes to productivity. The internet means that we have access to more knowledge and information than ever before - but it can also be overwhelming. So, Ali and his expert guests focus on simple, scientifically proven, and actionable steps you can take to make real changes in your life. 

Ali’s a firm believer that happiness isn’t the result of success - in fact, happiness is the key to success in the first place. Ali made this discovery while working as a doctor in a chaotic hospital ward. In the past, hard work had been the answer to every obstacle in his life. But no amount of hard work was going to combat panic and burnout. 

So, Ali dedicated himself to figuring out a new approach to productivity - one that focuses on enjoying the journey and working towards truly meaningful goals. Deep Dive, with its authentic and engaging conversations, will give you all the insights you need to do just that.

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I’ve built a brand new community for like-minded people called Productivity Lab. We’ll have online classes, workshops, and coaching to help you double your productivity. You can find out more here 

Eric Siu: Building a $10m+ Marketing Agency

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 Sponsored by Brilliant - visit https://brilliant.org/DeepDive/ and the first 200 of you will get 20% off Brilliant's annual premium subscription. 
 I’ve built a brand new community for like-minded people called Productivity Lab. We’ll have online classes, workshops, and coaching to help you double your productivity. You can find out more here 

How to Build a Business that Lets you Quit your Job - Dickie Bush

Does Money Buy Happiness? A Conversation with Deca-Millionaires

Confronting my CEO coach - Eric Partaker

Sponsored by YNAB - visit http://www.ynab.com/abdaal. Sponsored by Trading 212 - download the Trading 212 app https://trading212.com/promocodes/ALI and use the promo code "ALI" after signing up and depositing to receive a random free share worth up to £100. This is not financial advice. Investments can fall and rise. Past performance is no guarantee of future results. Other fees may apply*. Capital is at risk. Check Out My New York Times Bestselling Book Feel-Good Productivity! 

How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland

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