How to market and brand your new business

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Why Marketing your business is important?

·  To keep your business relevant

·  To grow your clientele

·  To attract your ideal client

·  To share your brand + mission with your community

Why Create your brand?

·  Creates consistency

·  Creates awareness

·  People buy brands

How to create your Brand Identity

·  Colors, Images, and personality

Why continuing to grow clientele?

·  As you grow you will raise your prices.  When you raise your prices a certain % you may lose that same % in clients.  By marketing you will continue to keep an ebb in flow in your business

·  People move

·  People Change their minds

Why Market to your ideal client?

So you can do the work that you enjoy most with the personalities you enjoy most

How and where to start

o  Figure out your specialty.  Your jam. What you would do for free (but you don’t) because you love it so much

o  Start using and taking pictures of only that ONE THING to use when you are marketing yourself

o  Where does your ideal clientele shop? Where do they eat?  Where do they live?  Describe this person as if you know everything about them

o  What social media platform are they on?  Hang out and be social with then

o  Speak as if you are only speaking to them

Marketing and Branding creates a solid foundation for business growth and longevity.  It always can be tweaked if you are not where you want it to be.  Be consistent as possible so it is not confusing to your audience

Happy Marketing + Branding

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