Do you have to be on Instagram in order to grow your business? No. In this episode, you get official Product Boss permission to not be on Instagram for your business. You also get a full rundown of marketing tools to use instead. Learn all about SEO, emails, platforms like Amazon, and partnerships, affiliates, and collaborations. Remember, it is all about meeting the potential customer where they are at. If you do use Instagram for your business, make sure your followers are your target audience. You may have tens of thousands of followers, but if they are not potential customers then it doesn’t really help you.  For those of you who are finding business success with Instagram, keep it up! Those algorithms are no joke! To learn more about how to market and grow your product-based business, don’t forget to check out our FREE Ultimate Resource Guide. Connect:Website: theproductboss.comInstagram: @theproductboss
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518. How to market without Instagram?

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.

Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge  - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. 

The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.

As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs.  Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com

Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include:  Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world?  Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

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So one of the greatest lessons for a product boss is learning to let go, outsource, delegate, and ask for help—all the things that feel naturally uncomfortable to us. Do you feel the same way? As we grow as business owners, parents, and individuals, one of the hardest things is asking for help. Another challenge is releasing the expectation that we should and can do everything at once. If you want to grow your business, then you need to outsource some tasks so you can focus on the bigger picture and buy back your time. Many of us use words like balance and juggle, but we feel tired, stressed, and stretched too thin trying to be everything to everyone. You really want to figure out what you want in your life, what aligns best with you, and how you can achieve that, because we're all problem solvers. But it's not about doing it all by ourselves. It’s about finding the help we need. There's never been a time when we, especially as women, could do anything we wanted in our business, generate any revenue we aimed for, and manage full-time jobs, family, caregiving, and everything else on our plates. So how can you outsource, get help, and pay for the things that will move you forward? It’s crucial to release the overwhelming expectations we place on ourselves. Let’s dive into how you can align your priorities and pave your own path to success. Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power

589. MUST LISTEN If You Feel Alone and Overwhelmed by All the Things You NEED to Do

Ever wondered how a simple idea can transform into a booming business? In this episode, we're diving deep into the world of viral success and rapid growth. We'll explore how to handle explosive popularity, the importance of building a solid team, and staying focused on your long-term goals even when things move at lightning speed. In today's coaching session, we take you behind the scenes with Shanti of A Brighter Year. Shanti sells simple, easy, and bite-sized coloring books for the busy adult, and she's absolutely crushing it. Her business has gone viral on TikTok and other platforms, leading to huge collaborations with brands we all know. This success has translated into six-figure months, way sooner than Shanti ever imagined. Yes, six-figure months, and she started this less than a year ago! Now, Shanti is asking, "How do I keep up?" and "What comes next?" We dive into topics like hiring, taking back control, and setting your sights on even bigger goals. Let’s get into it! In this episode, we’ll explore how Shanti’s unique approach to adult coloring books has taken her business to viral success. From TikTok fame to high-profile collaborations, Shanti's story is one of rapid growth and the challenges that come with it. We'll discuss how to manage explosive growth, the importance of building a team, and how to stay focused on long-term goals even when things are moving at lightning speed. Resources:Support Shanti’s business at abrighteryear.comShanti has created a Product Boss-themed coloring page just for you! For our product bosses who are feeling overwhelmed, anxious, or just like having some fun coloring, this is for you! Download your FREE coloring page at theproductboss.com/abrighteryear.Follow Guest Name on Instagram: @abrighteryearAre you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!
Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power HubSpot Get started for Free with Hubspot CRM <a...

588. "My business is beyond my wildest dreams! What's next?" | Coaching Session

Welcome back, Product Bosses! Today, we're diving into the seven key pillars that every product-based business owner needs to master in order to scale their business to the million-dollar mark and beyond. Whether you're just starting out or already enjoying multi-six-figure months, this episode is crafted to broaden your vision of what’s possible. No matter your current level, the challenges may seem familiar, but the focus required to overcome them varies significantly. Today, we're focusing on identifying what needs your attention most and how to efficiently allocate your time—a common struggle for entrepreneurs at every stage. We'll tackle the overwhelming feeling that "everything needs attention" and how to prioritize tasks effectively, especially during peak business and personal times. Learn from the experiences shared in our coaching calls, where strategic focus and mentorship have led to significant breakthroughs. Resources:Are you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!
Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power

587. The 7 Things I Did to Generate Over $10 Million in Revenue

Welcome back, Product Bosses! Today's episode is packed with practical insights as we dive into a coaching session with Claudia, the innovative owner of SHIFT. Claudia's unique blend of hospitality experience and a commitment to sustainable, ethical products has begun to make waves in the B2B market. Claudia's recent marketing strategies have shown promising results, but they're also proving to be quite time-consuming. In this session, we'll explore how to amplify what’s working and streamline her efforts to maintain momentum without monopolizing her time. Our focus will be on direct communication with customers, highlighting unique selling points, and carving out a distinct niche in the market. Join us as we unpack strategies to make your business stand out, speak directly to your core audience, and enhance your operational efficiency. Whether you’re in B2B or B2C, the insights from today’s discussion will help you refine your approach and accelerate your growth. Resources:Support Claudia’s business at wearshift.coFollow SHIFT on Instagram: @wearshift.coAre you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!
Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power

586. "If they can buy what I sell from the big guys, why would they buy from me?" | Coaching Session

Are you ready to unlock the secrets of a successful mindset? In today’s episode, we’re delving into the powerful impact of mindset on business growth. We're sharing insights from a recent coaching session with one of our Inner Circle Masterminders, a successful entrepreneur experiencing phenomenal growth but struggling with balancing opportunities and potential risks. We believe that our mindset can often be the biggest bottleneck to our success and growth. We're committed to working on it daily, and we understand the importance of combining mindset shifts with effective strategies and actions. Today, we explore how to overcome the fear of missed opportunities and focus on what truly aligns with our values and goals. In this episode, we discuss how to approach decisions with the end result in mind, whether it's about growing your revenue, expanding your reach, or prioritizing your well-being and family time. My goal is to guide you in navigating the tough choices and realizing your dream outcomes while staying true to what's most important to you. Resources:Are you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!

 Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: Hubspot Get started for free with Hubspot CRM HubSpot 2024 LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power

518. How to market without Instagram?

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