Episode 6: How to Outmaneuver Larger Competitors - Wade Barnes

On this week's EnTRUEpreneurship podcast, we welcome Wade Barnes, CEO and co-founder of Farmers Edge, a leading precision agronomy firm that offers integrated data solutions to farmers to increase their yields. From a humble family farm in rural Manitoba, Canada, Barnes and co-founder, Curtis MacKinnon have grown Farmers Edge to become one of the world's leading ag-tech firms, with an estimated revenue of $75MM in 2018. Farmers Edge’s processes are used on nearly 25 million acres of crops – more land mass than the entire country of South Korea.   Wade shares how Farmers Edge uses a data-driven approach to help farmers make better decisions and how he's managed to scale his company to operate in 5 countries and compete directly with corporations like Monsanto and Dupont.