How to Rebuild, Rebrand, and Persevere - Ep. 50

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Facebook.com/groups/salonandsuitebusiness

Start with your vision:

Passion

What produces money

Discover your Dream Client

Where do the shop

Where do they work

Where do they spend their time

Check your Social Media Profile

Revise your bio

Update your pictures

Add highlights to your IG account that your dream client will want to see

List all the products, education, and pictures your dream client will want to see

Commit to how often you will post

How to reach these Dream Clients

1. Create marketing material with a no-brainer offer to give to your dream clients

a. Free Service or Free product with service or a dollar value

b. Physically make a connection: Get to know them and their business

2. Create a Giveaway with other local small business that your dream client loves

2. Create a Giveaway

Win a Gift card or gift basket of beauty care

Follow and comment (get that engagement)

Tag a friend (spread awareness

3. Create a swag bag/Thank you offer with local vendors to give to their customers that you would ideally love to connect with too

Think: Dress shops, coffee shops, wine bars, gyms, grocery stores, jewelry shops, Personal Trainers, Interior Designers, Realtors, Personal Shoppers

4. Connect with your local Chamber

a. How can they support you

b. Advertising opportunity

c. Collaboration

5. Referral Program

a. Incentivize your current clientele: What will encourage them to recommend you?

b. What offer can you have for your new clients

c. How do you promote this?: Marketing in the salon, social media, text marketing, email blast

d. Offer a double point month

6. Ask for Reviews from your favorite clients

a. Offer an incentive: Free service, Free Product?

7. Call or text your current clientele

a. Make it personal

b. The attitude of gratitude will transform your business

c. Thank you cards

d. Follow text from their last service

e. Get feedback – there is always room for improvement

8. Add value to every client's experience

a. Update your treatment or add-on menu

b. Recreate your dialogue

c. Update and improve your consultation

d. Try something new

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