354: How to Run a Community Building Challenge for Ecomm: Increase LTV, Drive Sales, and Acquire More Customers

Want to drive more sales, lower your ad costs and make your buyers into loyal customers? Run a community-building challenge for your eCommerce business.  This is a packed episode with tons of tactical ideas to grow your business using a 60-day challenge model.  Alicia Reynoso grew her business to 8-figures before selling using this strategy and she’s sharing everything… How to quickly scale audience growth & business revenue Challenges & how they work in eComm Facebook groups & their value in audience building UGC & how to repurpose content If you want to go deeper and get Alicia’s help building a challenge in your own business check out her training in the members. (Not a member? Join here)  Episode Highlights: 7:03 How to set goals with the intention of selling  10:05 Using challenges to increase LTV by 45%  13:09 Challenges for retention marketing 14:04 Doubling ROAS when using challenges for acquisition 15:53 iOS and Facebook changes: how challenges work to lower ad cost  17:53 How often to run challenges  21:18 Structuring an offer for your challenge  27:39 Getting to know your customer better  29:44 Facebook groups to have conversations with customers  35:01 Tips for going live on Facebook  39:56 Getting UGC from your Facebook group  42:47 Content strategy for cold & warm traffic: how they different Resources: Alicia’s Training: How to Build a Hyper-Engaged Community for your Ecommerce Brand with Challenges ChallengeMakers.com The Brand Growth Membership (Join today to get 7-days for $1) @BrandGrowthX on Twitter Review or subscribe on iTunes