144: How to Sell a New Invention on Amazon Marketplace

Chris Moe is the Co-Founder of Cartograph, a digital marketing agency with over 150 million dollars of client sales per year on Amazon. They have grown a number of CPG brands from zero to millions of dollars in sales, and many of them in just a few months. Today Chris is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand what Amazon Marketplace is, how to launch your new hardware product on Amazon, and how to understand the algorithms and marketing avenues to increase your Amazon sales.

Today you will hear us talk about:

How does Amazon work for selling a new invention hardware product?

Using Amazon to sell products is very seller friendly.

Make sure that you are ready to launch, and make sure that the timing is right.

Have the first wave of product market fit.

A lot of the time product negative feedback may just be messaging, not even in a flaw of the product.

Pricing is a “triangulation exercise”.

If you are cashflow constrained, make sure you price at the right price.

Taking a low-price strategy likely doesn’t make sense for an inventor on Amazon.

How does Amazon actually work?

How to launch (pricing, competition, timing).

How to scale.

Amazon Marketplace for inventors, hardware startups, and small emerging manufacturing brands.

Fulfillment by Amazon Network (this is how you get that Amazon Prime Badge)

The difference between standard shipping size, and oversize shipping size.

Invest back another 20% or so into advertising on the platform.

How the Amazon algorithm works

Paid ads on Amazon

Amazon reviews, along with content (the Moat on Amazon).

EPISODE LINKS

Chris Moe / Cartograph Links:

Website: https://www.gocartograph.com/

LinkedIn: https://www.linkedin.com/in/chrismoe1/

The Product Startup Podcast Links:

Website: https://www.ProductStartup.com/

Instagram: https://www.instagram.com/ProductStartup/

LinkedIn: https://www.linkedin.com/company/ProductStartup/

Facebook Page: https://www.facebook.com/ProductStartup/

Facebook Group: https://www.facebook.com/groups/ProductStartup/

Pinterest: https://www.pinterest.com/ProductStartup/

Twitter: https://twitter.com/ProductStartup

YouTube: https://www.youtube.com/MakoInvent

Mako Design Links:

Website: https://www.makodesign.com/

YouTube: https://www.youtube.com/MakoInvent

Instagram: https://www.instagram.com/MakoInvent/

LinkedIn: https://www.linkedin.com/company/MakoDesign/

Facebook: https://www.facebook.com/MakoInvent/

Pinterest: https://www.pinterest.com/MakoInvent/

Twitter: https://twitter.com/MakoInvent/

Kevin Mako Links:

Instagram: https://www.instagram.com/Entrepreneurs/

LinkedIn: https://www.linkedin.com/in/KevMako/

Quora: https://www.quora.com/profile/Kevin-Mako

Facebook: https://www.facebook.com/KevMakoPage/

Twitter: https://twitter.com/KevMako/

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!