How to Set Your 2023 Dental Marketing Plan

Welcome to episode 003 of The Dental Marketing Podcast. Today, I will discuss some dental marketing strategies to put your dental practice on the path of explosive growth to finish out 2022 and start of the new year in growth mode.

Tune in and discover simple marketing tactics you can start implementing right now to grow your dental practice over the comeing year.

Here’s just a taste of what we talked about today:

LOOKING AT THE ECONOMY

Nobody knows what's going to happen, and if they say they do, they're lying. I started my business 13 years ago, it was right at the end or the tail end of the great recession, maybe the hardest time to ever start a business.

We've seen a lot of economic ups and downs, then we went through Covid. I think a lot of us are still recovering from that. For heaven's sake, every dental practice in America had to shut down for at least 30 days during Covid or, longer.

I do believe it would be practical advice to tell you that this is a good time to stress test your business. What I mean by that is, to look into everything and know your numbers. You need to know net profits, gross margins, and you need to have contingency plan for whatever may happen with the economy.

LONG-TERM WINS TO CONSIDER

Everybody talks about SEO (Search Engine Optimization), and they always say, we'll get you the first page of Google, that's what everybody is focused on. The truth is it doesn't matter if you are number one on a page, what matters is how many new patients are you bringing in every month. 

SEO is going to be one of your best long-term strategies for visibility. My advice is to have as much visibility online as you possibly can for people that are actively looking for the types of dental procedures in the markets where you are.

The problem with SEO is since it is long-term, it would take a while, and you have to know what you are doing because Google is constantly changing its algorithms. However, it's still worth it because the benefit is there. We see so many new patients leads come in from our SEO efforts way more than paid ads can provide.

Other Topics We Covered on the Show:

How you can start your dental marketing plan for 2023?Ways in 2023 that you can get off to quick wins. Some long-term marketing tactics you should be planting right now.