Human-Centered Book Marketing With Dan Blank

How can you connect to readers in a way that is sustainable for you and effective at selling books? How can you choose the best platform when there are so many options? Dan Blank gives his recommendations.

In the intro, TikTok ban signed into law in the USA [The Verge]; No One Buys Books [Elle Griffin]; Please stop bashing book publishing [Publishing Confidential]; The Hotsheet; Books sell, but book doesn't [Seth Godin]. Plus, my new podcast logo; Spear of Destiny finishing energy, artist's date at Salisbury Cathedral.

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Dan Blank helps authors develop a human-centered approach to marketing through his book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience, as well as his podcast, The Creative Shift, and his coaching and consultancy services at WeGrowMedia.com.

You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 

Show Notes

* Learning how to feel good about sharing and marketing

* Keeping the human connection while scaling our reach

* Deciding what platform is best for your style of marketing

* Differences between the “daily work” and launch marketing

* Marketing later books in a series

* Advantages of Substack to get your newsletter discovered

* Balancing social engagement with the work of writing books

You can find Dan at WeGrowMedia.com and DanBlank.Substack.com.

Transcript of Interview with Dan Blank

Joanna: Dan Blank helps authors develop a human-centered approach to marketing through his book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience, as well as his podcast, The Creative Shift, and his coaching and consultancy services at WeGrowMedia.com. Welcome back to the show, Dan.

Dan: Thank you for having me back. It's always such a pleasure.