Humor is no laughing matter. It inspires innovation, strengthens relationships, disarms tension, and makes you look smart. Seriously. Stanford professors Jennifer Aaker and Naomi Bagdonas say the recipe for professional success and personal fulfillment is to lighten up, pack a little levity in your briefcase, and start living your life on the precipice of a smile. In today's episode, they dig into the neuroscience of laughter, share tips for crafting the perfect joke, and help Rufus improve his comic chops.
(This episode first aired in April 2021.)
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HUMOR: The Case for Navigating Life on the Precipice of a Smile

The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join our host, Rufus Griscom — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Thursday.

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Raise your hand if you've ever belittled a stranger online, made a decision based on astrology, or, heaven forbid, fallen for a conspiracy theory. No? Well, then, consider yourself lucky. And if your hand is raised, don't feel bad, because it turns out in our Information Age the cognitive biases that kept us alive a few millennia ago now make us susceptible to bouts of extreme irrationality. How this happened, and what we can do about it, is the subject of a brand new book by linguist Amanda Montell called "The Age of Magical Overthinking: Notes on Modern Irrationality."

MAGICAL OVERTHINKING: Why Modern Life Is Making Us More Irrational

In “Psych: The Story of the Human Mind,” Paul Bloom, a professor of psychology at the University of Toronto, lays out, in his words, “basically everything I know about the mind.” And when he says “everything,” he means it. Where does consciousness come from? Does IQ matter? What makes us happy? Was Sigmund Freud a madman? The answers to these questions (and more) are all in Paul’s book — and in this episode.
An edited version of Rufus’s interview with Paul first aired in April 2023. Today, we’re bringing you their entire conversation.
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Everything Paul Bloom Knows About Psychology

For a long time, Bianca Bosker was not on speaking terms with art. “Going to galleries and museums,” she says on today’s show, “reliably made me feel like I was at least two tattoos and a master’s degree away from figuring out what was going on.” What did art snobs know that she didn’t? Determined to find out, Bianca disowned her normal life and ventured into the underbelly of the art world. She worked at a gallery, as an artist’s assistant, and even as a museum guard. She read the latest research to understand why scientists believe art is as “necessary as food or sex.” And in the end, she learned how to look, really look, at art — a skill she’s now going to share with you.
Book: "Get the Picture: A Mind-Bending Journey Among the Inspired Artists and Obsessive Art Fiends Who Taught Me How to See"
Guest: Bianca Bosker
Host: Caleb Bissinger
*THE NEXT BIG IDEA CLUB*
We all know that reading is the best investment we can make in ourselves, but figuring out what to read — well, that’s another matter. Which is why we started the Next Big Idea Club. We get the best new books — as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — into the hands of curious people … like you! Join us today at nextbigideaclub.com

GET THE PICTURE: Why Bother With Art?

Do you ever feel like your life has become a film loop of the familiar? Maybe you sympathize with the elegiac poet Logan Roy, who said, "Nothing tastes like it used to, does it? Nothing's the same as it was." What lit you up on Monday barely sparks your interest by the weekend. But don't worry, there's nothing wrong with you. You're just experiencing what scientists call habituation, a fancy word for a phenomenon we all face. And the good news is that there's something you can do about it, methods and tools you can use to disrupt familiar patterns, jostle your needle out of its well-worn groove, and refresh the way you see and connect with the people, places, and things in your life. This process is called dishabituation — or, if you prefer, re-sparkling — and neuroscientist Tali Sharot is on the show today to teach you how to do it.
Book: "Look Again: The Power of Noticing What Was Always There"
Guest: Tali Sharot
Host: Michael Kovnat

**THE NEXT BIG IDEA CLUB**
We all know that reading is the best investment we can make in ourselves, but figuring out what to read — well, that’s another matter. Which is why we started the Next Big Idea Club. We get the best new books — as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — into the hands of curious people … like you! Join us today at nextbigideaclub.com

LOOK AGAIN: How to See Your Life With Fresh Eyes

Lots of things go viral on the internet: dumb memes, cat videos, one-pan meals, and celebrity gossip. Why not kindness? That’s the delightful question Chris Anderson, the head of TED, asks in his new book, “Infectious Generosity: The Ultimate Idea Worth Spreading.” He joins Rufus to talk about what he’s learned running the world’s most famous conference, why we’re hardwired to give back, and the small actions we can all take to be a little more generous.

Host: Rufus Griscom
Guest: Chris Anderson
*THE NEXT BIG IDEA CLUB*
We all know that reading is the best investment we can make in ourselves, but figuring out what to read — well, that’s another matter. Which is why we started the Next Big Idea Club. We get the best new books — as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — into the hands of curious people … like you! Join us today at nextbigideaclub.com

HUMOR: The Case for Navigating Life on the Precipice of a Smile

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