04.13.2020 - By Jennifer Jade Alvarez
So your salon is shut down. Your clients are not booking appointments. Most businesses are temporarily shut down. How can we continue to serve? I want to share 14 ideas on what to share on social media. You must keep showing up for your clients, your team, and yourself. Just because you are not working does not mean your life is over, and everything before COVID doesn't matter. You worked too hard to toss the towel in and sit idle. It's time to crank up the self-motivation, roll up your sleeves, get the dust off your shoulders and let's do this together!
The first thing we need to do is be in the right mind space to be creative. Whenever your prime time is of the day is when you need to work on this. My prime time to be creative is before 11 am and after 10 pm. I try to save all of my creative projects for those hours.Your social media Mindset:
Fun
Entertaining
Informative
Educational
Create a Community
Create Engagement
Personal
Authentic
First:
Branded: Test out your colors, imagery, and font
Know who you are speaking too
Gather Hashtags
Create social media goals
Follow ten new people every day
Delete five people or brands that you have no idea why you were following them in the first place
Post Daily at a scheduled time
Comment on five clients pages
What do you have to offer: Salon Gift Cards, Products, Free service once we open
Head over to jenniferjadealvarez.com/shop If you want a done for you IG Bundle, I created 30 fun and witty Instagram posts that would pair perfect in-between images of yourself and your work to create a beautiful feed that your clients will love and will attract new customers. www.Jenniferjadealvarez.com/tools to use the promo code for Canva and Plannthat, which are two platforms I use to organize and create content. These platforms contain affiliate links that I would not share unless I personally love them too.
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