#133 Importance of Data Translators & Data Foundations: Investing in the 'Golden Record' with Elisa Koch - Head of Data and Analytics

In the 5th episode of our “Bitesize Insights for Data Driven Leaders” Series, we have our first ever live audience episode with Elisa Koch. She is the Head of Data and Analytics at the AFL - Australian Football League.

Elisa spent 10 years working for Avon Cosmetics, mostly in Latin America. That’s where she had her first encounter with marketing analytics and she fell in love with data once she discovered the link it has with customer behavior. Elisa shares her take on data translators and how she considers they are the first people you need to hire. Several organizations are not savvy enough to know how to apply their data and that’s why they need data translators to make their data approachable.

Stay tuned to learn more about Elisa and the work she is doing at the AFL towards merging the sports analytics and marketing data worlds together to better understand their fans and grow their audiences.

Quotes:

"When I figured out that you can use data to try to predict what will happen in the future, that blew my mind."

"Ask questions, be curious, do your research and figure it out."

"A lot of organizations are not savvy enough to know exactly how to apply data and are even scared of it. The beauty of data translators is they make data approachable."

Read the full episode summary here: Episode #133

Enjoy Elisa Koch in our “Bitesize Insights for Data Driven Leaders” Series!

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