A house of brands is a strategy where each brand has its own identity, representing a different customer profile, need, and messaging. Implementing this strategy requires a deep understanding of positioning & resources.

When a company delivers on this, it allows consumers to quickly grab another product In the family, expanding the adoption of the consumer base and widening its reach.

This is crucial with edibles as the category continues to widen as consumers look for alternatives to smoking and a consistent dialed-in dose.

This week we sit down with Kristi Palmer, Co-Founder of Kiva Confections, to discuss the following:

Targeting Consumers via Brands and Unique Profiles
State-by-State Expansion
Edible Challenges & Opportunities



About Kiva Confections:

In 2010, a young cannabis-loving couple set out on a mission to create a better edible experience for legal consumers. Scott Palmer and Kristi Palmer were inspired by a visit to a local chocolatier and soon started crafting the first Kiva Bars in their home kitchen. They didn’t realize it at the time, but they weren’t just creating a premium edible product, they were setting the gold standard for the entire legal cannabis industry.

Follow Guest Links:

https://www.kivaconfections.com/https://www.instagram.com/madebykiva/?hl=enhttps://twitter.com/kivaconfectionshttps://www.facebook.com/kivaconfections

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At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

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The Dime is a top 50 Cannabis Podcast 

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Inside Kiva's House of Brands: Building a National Edible Empire ft Kristi Palmer

Bryan and Kellan are curious learners, who explore the creative strategies of entrepreneurs pioneering the cannabis industry, projected to reach a $100 billion valuation by 2023. Each week, we dive into guests' journeys, from CEOs of publicly traded giants and world-renowned scientists to underground legacy growers shaping the industry. Discover how they found their place in Cannabis, their original business plans, and the pivots and perseverance needed to navigate cannabis-specific challenges. Join us to uncover the crucial lessons learned from these diverse and rich entrepreneurial experiences in the cannabis world.

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Management & Marketing

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Management

Entrepreneurship

Chemistry

Public companies dominate the headlines for the cannabis industry, but a few private beasts operate in plain sight. Motif Labs is one of them. Their deep focus on profitability and data at every step is why they have built such a deeply rooted and successful organizational philosophy.

This week, we sit down with Mario Naric to discuss:

How he builds process efficiency at every step
What understanding the data really means
When to bring services in-house

Mario Naric, CEO & Founder of Motif Labs

Mario Naric is the Founder & CEO of Motif Labs, a leading brand house shaping Canada's cannabis 2.0 market with a portfolio of iconic brands, including BOXHOT (#1 vape brand in Canada), DEBUNK, and  Rizzlers. With an unwavering passion for creating exceptional products and a background in chemical engineering, Mario has grown Motif Labs into the retailer's brand of choice, solidifying its position as a leader in Canada's 2.0 cannabis market. Mario's cannabis journey began in 2017 when he founded Motif Labs with a vision to define high standards of excellence and to create products that leave a lasting impression. Mario has led Motif Labs to unparalleled success and profitability, holding top market share positions in vapes and infused pre-rolls. Mario's hands-on leadership style and youthful energy infuse a unique vitality into Motif Labs. Guided by his passion, the company continues to push boundaries, creating products that exceed consumer expectations. Mario is known for his approachable demeanor and genuine commitment to making a difference. Mario and his wife live in London, Ontario.

Guest Links 

https://www.linkedin.com/company/motif-labs
https://www.instagram.com/motif.labs/

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At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast

The Dime is a top 50 Cannabis Podcast

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Building a Private Juggernaut: Efficiency at Every Step with Mario Naric

Pricing and promotion in the retail business may seem closely linked but are fundamentally different. Understanding the intention behind a promotion across the organization is a critical yet often overlooked element in the cannabis industry. Using pricing as a tool to drive sales can have unintended consequences. 

For example, if a customer typically purchases one product every 30 days but buys two products when offered at a lower price, they might not return for 60 days.

 Did leveraging the price as a tool for additional sales work as intended?

This week, we dive into the intricacies of cannabis retail, exploring all components of the system to understand what is needed to achieve profitability.

Join us as Krista Raymer discusses how to put the pieces of the puzzle together for a successful retail strategy, covering topics such as:

The difference between pricing and promotion
Internal alignment on promotional strategies
The potential pitfalls of using price to drive sales
Strategy for long-term profitability in cannabis retail

About Vetrina Group

Create Cannabis Retail Experts. It’s been our mission since day one. We understand that unlocking success in cannabis retail is no easy feat. It takes dedication, hard work, and a deep understanding of what drives your consumers. By understanding what your consumers want and utilizing data-driven strategies, you can confidently execute innovative plans that lead to greater profitability. The Cannabis industry can be difficult, but we know retail can be strategic, planned, and successful when informed by data and experience.

Guest Links

https://www.vetrinagroup.com/
https://www.linkedin.com/in/krista-raymer/
https://x.com/k_raymer
https://x.com/vetrinagroup
https://www.youtube.com/channel/UCAJkvtzo2RYpg0DnNITm8iQ

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:



Krista Raymer: Pricing, Promotion & Strategy Tips for Profitable Cannabis Retail

Synthesis, a process that may sound complex, is actually quite common in our daily lives. From the production of everyday items like Advil, organic milk, citric acid, to the creation of vitamins A and D, and multivitamins, synthesis is a key player.

Why does this realization often provoke a negative reaction? 

Perhaps it's because there's a desire for clean, safe, and consistent natural products, especially when they originate from plants.

Surprisingly, synthesis enhances our ability to deliver such products.

This week, we're joined by Shane Johnson to delve into the following topics: 

How minors are manufactured, synthetic vs. biosynthetic 
 Upcoming Minors to keep an eye on 
 Novel APIs & Analogs

About Dr. Shane Johnson

Dr. Shane Johnson’s career has focused principally on offering strategic business advisory services to companies in the biotechnology and healthcare sectors. His work has included guiding regulatory strategy, product portfolio assessment and valuations, and product development and launch strategies for companies including Biogen Idec, Amgen, and Genentech.  Shane was a Principal at Hamilton BioVentures (a Life Science venture capital firm), an Engagement Manager at L.E.K. Consulting (an international strategy consulting firm), and held operational roles in several early stage companies. For the past 4 years, Shane’s work has been focused on the cannabis and cannabinoid science space, and he has developed a strong working knowledge of clinical opportunities in the sector.  He is currently on the Board of Directors of several cannabis-related companies, and is a co-founder of one of Nevada’s leading cultivators and producers of premium cannabis products including a patented lozenge. Shane holds a B.A. in Studio Art and a B.S. in Neuroscience (with honors) from Brown University, an M.D. from the Stanford University School of Medicine, and is a Fulbright Scholar.

Guest Links 

https://www.baymedica.com/
https://www.linkedin.com/in/shanejohnson3/
https://www.youtube.com/channel/UC-XRZ0FMzcWgFL_mqdAOPRw
https://twitter.com/BayMedica

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:



How Minor Cannabinoids are Made: Synthetic vs Biosynthetic ft. Shane Johnson

The economic impact of Hop Latent Viroid on cannabis cultivation remains a significant concern, costing the industry millions annually.

In our latest episode, we dive into proactive measures to combat this threat with Dr. Tassa Saldi.

 Affecting ~80% of cultivators, Dr. Saldi sheds light on the necessity of proactively testing.

While some may question the need for proactive testing, likening it to insurance, the truth is stark: overlooking this crucial step could result in catastrophic consequences for your crops and business.

Join us as we explore:

The nuances of Hop Latent Viroid
Strategies for proactive testing
Assessing the value of a mother plant
Identifying other pathogens demanding attention in cannabis cultivation
Guest Links:

https://tumigenomics.myshopify.com/

https://www.linkedin.com/in/tassa-saldi-phd-03174a179/

https://twitter.com/tumigenomics

https://www.instagram.com/tumigenomics/

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At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:



Unveiling the $4 Million Problem: Hop Latent Viroid's Impact on Cannabis Cultivation ft. Dr. Tassa Saldi

BRĒZ immediate success is a testament to the power of a skilled team, a great product, and incredible marketing. A little over a year since its inception, BRĒZ hockey stick trajectory is undeniable and worthy of emulation.

When executed perfectly, marketing becomes more than just a line item on a P&L; it becomes a tool with unlimited potential. BRĒZ ability to connect with consumers on a personal level and address all hidden potential questions and concerns reflects textbook marketing prowess that would earn the approval of industry legends like Gary Albert or David Ogilvy.

The storytelling marketing strategy isn't an Ad but a friendly, informative guide. Educating consumers about an alternative to alcohol minimizes the intimidation factor and highlights the product's benefits, such as its quick onset and ability to eliminate brain fog. 

The true beauty of Bez's marketing lies in its authentic storytelling, a quality that is easy to identify yet extremely difficult to replicate.

This week, we sit down with founder Aaron Nosbisch to uncover the following:

Marketing Principles used
Hitting Milestone of a Million a Month
Conversation with the FDA
and so much more

Guest Links

https://twitter.com/drinkbrez
https://twitter.com/AaronJNosbisch
https://www.drinkbrez.com/
https://www.instagram.com/drinkbrez/
https://www.linkedin.com/in/aaronnosbisch/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:



Inside Kiva's House of Brands: Building a National Edible Empire ft Kristi Palmer

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