One of the most frequent questions I get asked from entrepreneurs is, “Is investing in PR really worth it?” In 2022, PR is a whole new ballgame. Tabloids are out, and clicks are in. But as a new brand, how do you truly make a splash and get your name out there? And how do you know the best avenues to invest in? Enter Megan Vaughn, the founder of MVPR, and the PR guru behind all your favorite social media brands like Miaou, Aya Muse, Are You Am I, Urban Sophistication, Luv AJ, and more. She gives us the rundown on what public relations really can do for you, her best advice on priming your business to catch a publicist's eye, and what clicks really moves the money needle.   Follow Megan Vaughn PR here https://www.instagram.com/mvpr_nyc        Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. 
 
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Is Investing in PR Really Worth It?

How do you create a staple wardrobe?&nbsp;What trends are dominating the runways?&nbsp;Who’s the coolest new designer to watch? Join ultimate fashion insider Liv Perez for new episodes every Monday to hear the best in fashion news, styling tips, and interviews with top industry leaders that will leave you inspired to dress and feel your best self every day. 
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Like probably most of you, my 20s was a wild roller coaster of unhinged fashion choices. I kicked off my 20s Gossip Girl style - wearing peplum skirts and heels to my classes at NYU (in 40 degree weather, mind you). I entered my mid-20s as a sneakerhead with a collection that should have probably landed me somewhere on Complex, and then also survived pandemic fashion. Now at 30, my focus is laser sharp on investing in pieces that will last a lifetime and I feel more like myself than ever. In today's episode, I talk through the most impactful style learnings from my last decade that are helping me thrive in this new one. 

Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. 

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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Style Lessons I Learned In My 20s That Have Me Thriving In My 30s

A few weeks ago I started to notice an interesting trend infiltrating my Instagram inbox. “Hey Liv, I’m heading to Italy this summer. Any good sundress ideas?” So consider this episode my official response with all of you cc'ed! With summer right around the corner, I’m sharing my favorite brands with the cutest sundresses, and the summer trends I’ve seen creeping their way onto my feed, just in time for you to start planning your upcoming summer travel looks. Bon voyage! 

Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. 

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The Ultimate Sundress Edit For All Your Upcoming Summer Travel

When I moved back to Los Angeles from New York City in 2020 in the midst of the pandemic, I had no idea that I'd be finding my way into a different kind of fashion industry. What once was a fashion community that people called non-existent, or "second rate" has actually become a flourishing city of up-and-coming designers, creatives, and thought leaders. And with designers from CHANEL to Saint Laurent choosing LA as the backdrop for their celebrity events and shows, it begs the question: could LA be the next real fashion hub? Today I chat with a California native and Who What Wear Editor in Chief Kat Collings Wolf on what it's really like to build a fashion career in Los Angeles from the ground up. We talk internships, the key differences between the coastal industries, and why we think some of the top brands in the world are turning to the City of Angels for inspiration. 

Follow Kat on Instagram @KatCollings

Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. 




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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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How To Have A Career In Fashion in LA, with Who What Wear Editor in Chief Kat Collings Wolf

Claudia is a modern day triple threat. She’s a social media darling, actress, and founder of the body care line Cyklar. And to top it all off, she has killer style. From wearing archival Versace down the red carpet to attending the Prada in Milan, Claudia has been documenting her life and looks online since the age of 13 and has built a cult-following on Instagram and YouTube. In today’s episode, Claudia takes us inside her closet to share her best style tips, favorite new designers, and a peek inside her creative process with stylist Jared Ellner. We also talk about building a brand online, the re-rise of YouTube, and her next chapter: beauty founder.  

Follow Claudia on Instagram @ClaudiaSulewski

Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. 




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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Claudia Sulewski On Building Her Dream Wardrobe, A Career on Social Media, and Becoming A Beauty Founder with Cyklar

As one of Hollywood's biggest stylists, Jamie Mizrahi knows a thing or two about getting dressed. With clients like Adele, Jennifer Lawrence, Nicole Richie, and Katy Perry, Jamie's the brains behind some of our most saved and beloved looks in fashion. In today's episode, we chat about how she got her start as a stylist, and the tips and tricks she uses to find someone's personal style. We also talk about Jennifer Lawrence's dreamy closet, styling Adele's Vegas residency, and her most recent styling project, styling the 7 For All Mankind Spring / Summer 2024 Campaign. 




Follow Jamie on Instagram https://www.instagram.com/sweetbabyjamie/

Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. 

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Produced by Dear Media

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is Investing in PR Really Worth It?

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