The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin

Is mass transit the key to mass mobile commerce adoption?

06.09.2015 - By Rob WoodbridgePlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Mobile Commerce Minute Episode #520

Adoption for mobile payments happens when it hits on something that lots of people do every single day. Buying a chocolate bar or a lottery ticket doesn’t cut it, neither do groceries. Starbucks has nailed it and so to has the Mass Bay Transportation Authority. Lots of people take the bus every single day. Could the bus be the tipping point for mass adoption of mobile commerce? Watch on to understand why we think so.

With Rob Woodbridge and Chuck Martin

More episodes from The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin