07.11.2017 - By K. Qhamata | The SMAART INCUBATOR
Jay-Z inks a sneaker deal with Reebok and makes history with the Blueprint album. Damon Dash spirals out of control at the loss of girlfriend Aaliyah, and begins to fight executives at Def Jam. Jay-Z moves away from Dame and begins alliances with Lyor Cohen, President of Def Jam and Steve Stoute, former manager and adviser to Nas. Finally tired of hip hop drama and Dame, Jay retires after the release of the Black Album.