04.21.2019 - By Kristi Leskinen & Jen Hudak
Hey friends! Welcome back to the Balanced Pursuits Podcast! This week’s guest is Jen Gurecki, the co-founder & CEO of Coalition Snow, a women’s ski and snowboard company designed to deconstruct the status quo. We have a very raw and honest discussion with Jen about the state of the outdoor industry & how to use business as a tool for radical change.
Jen is not shy about sharing her opinion on how we, as a society, can do better for marginalized communities. She’s committed her career to this work not only through Coalition Snow, but also through Zawadisha, a social enterprise whose mission is to provide small loans to rural Kenyan women, and Sisu Magazine, a quarterly print publication whose focus is to uncover the untold stories of the outdoors.