947: Power Talk Friday: Jessica Duce, Jane Dagmi and Ericka Saurit: Learn About the Profitable Niche of Vacation Rental Design at the 2024 VRD Summit

Today With Jessica Duce, Jane Dagmi and Ericka Saurit: Today on A Well-Designed Business I am joined by Ericka Saurit, Jessica Duce, and Jane Dagmi, the masterminds behind the Vacation Rental Design Summit, happening this spring at High Point Market. According to my guests today, Vacation Rental Design is much more than beautiful spaces—it’s a scroll-stopping, memory-making, profit-building business model. And they want to teach you all about it.  We’re discussing what Vacation Rental Design is (and isn’t), what kind of designer it’s best suited for, along with the content and what to expect at this year’s summit, because the more educated and better prepared you are as a designer in this niche, the more value you’ll bring to vacation rental owners and property managers, who will want to use your services again and again. Pick It Apart [2:25] Jessica defines what Vacation Rental Design is (and isn’t). [7:17] Ericka, Jessica, and Jane all share how serendipitous it has been finding one another and creating together. [11:29] LuAnn asks what type of designer Vacation Rental Design suits best. [15:10] Ericka speaks to some of the topics they cover and educate on at the Vacation Rental Design Summit, including marketing and branding. [20:28] The guests explain what the upcoming Vacation Rental Design Summit is and the topics covered there. [31:30] Jane covers the structure and schedule of the upcoming summit at High Point’s Spring Market. [33:16] Jessica explains how this category of design has different needs from brands and vendors versus standard designers. LuAnn Nigara and Jessica Duce, Jane Dagmi and Ericka Saurit's Ah-Ha Moments  “Vacation rental design is not staging, it's not residential design, it is unique…It has a lot of layers. But it also has, in my opinion, some of the greatest rewards for a designer for creativity.” – Jessica Duce   “Any one person can be inspired to “take an action” at any moment in time. But it's the taking of the action that is the key, right? Not just hearing and feeling the inspiration—you've got to move. And you have to move through fear often.” – LuAnn Nigara   “The more educated and the more prepared [vacation rental designers] are, the better of value they can sell, the more they can sell design as a sales tool [for the vacation rental owner].” – Ericka Saurit “Designers are real arbiters of taste. They curate lifestyles for their clients. They can curate vacations. Their expertise goes beyond picking the furniture…[to] create more income that way. They are really curating that person's entire experience. That's a big responsibility and one to really accept and embrace if you're up for it.” – Jane Dagmi More About Ericka Saurit In 2020, after a 20 year global career in interior design and marketing, Ericka Saurit founded Saurit Creative with a mission to support and elevate brands across the entire home industry. Ericka believes that the more clients and customers who understand the value of working with a designer, the better world we’ll create for everyone. Ericka began her career as an interior designer, working with ESI (now NBBJ) in New York and Ralph Appelbaum Associates in Beijing for numerous cultural and hospitality clients throughout Asia, the United States, and Europe, and transitioned to a career in marketing for home brands in 2012. As a global brand marketing leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco, created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder, and Procter & Gamble in addition to working with top home and lifestyle brands around the world. Ericka is an inspiring and motivating public speaker—frequently invited to lead industry discussions on marketing, brand strategy, and storytelling at conferences in the US and abroad. A southerner at heart and traveler by trade, she maintains residence in both North Carolina and the south of France. Connect with Ericka Saurit Website Instagram  Facebook  Pinterest  Download your free brand audit Book a call with Erika What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #351: Power Talk Friday: Jane Dagmi: Editor in Chief of Designers Today AWDB #368: Jessica Duce: VRBO Interior Design AWDB #437: High Point Market: Plan a Successful Trip AWDB #606: Phoebe Oldrey: How a Niche Can Give New Life to Your Business AWDB #770: Tiffany Cassidy: Niching into Vacation Home Design AWDB #868: Jill Cole: Sustaining a Prosperous Hospitality Design Firm in an Ever-Changing World AWDB #894: Jessica Duce: The Vacation Rental Design Summit at High Point Market Other Shows Mentioned:  VRD Summit - HPXD - High Point x Design