Katie Feeney is changing journalism. From $1M in five weeks on Snapchat to becoming a correspondent for the White House and NFL! What YOU need to know about the world of social media

This week, Jason is joined by content creator and social media influencer and correspondent, Katie Feeney!

Currently a junior at Penn State University, Katie is blazing her own trail into a career in sports journalism and also content creation. She has been at the forefront of marrying social media with traditional broadcasting by reporting via TikTok, YouTube Shorts, and Instagram, while also being the first person to ever surpass $1,000,000 in earnings via Snapchat. With her massive network of over 13 million combined followers on her social media platforms, that was impressive enough. Katie might be best known for her work as the first social media correspondent for the NFL, the White House, and her everyday lifestyle content about college life.

Katie gives insight to what her dream jobs were growing up, her advice for her younger audience who aspire to work in the social media industry, what Penn State has been like since becoming a social media star, the importance of consistency, how she has been the first in the game when a new platform appears, and how her family reacted to her social media success. Katie also reveals which year was her highest revenue year on Snapchat, why she thinks Snapchat is going to continue to grow, where she hasn’t taken any shortcuts, how she manages her money and being aware of where her money is, working as a correspondent for the White House, how she landed her correspondent job with the NFL, and where she would like to expand her correspondence. Has she thought about dropping out of college to focus on social media? Which college did she originally plan on attending? Does she get paid working with the White House? Is she more focused on career building or the money aspect? 

Katie reveals all that and so much more in another episode you can’t afford to miss! 

Host: Jason Tartick

Co-Host: David Arduin

Audio: Declan O’Connell

Guests: Katie Feeney

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