Episode 18: Know Thyself, Know Success — Cole Harmonson

This week on The EnTRUEpreneurship Podcast, Wes interviews Cole Harmonson, CEO of Far West Capital — a small business investment firm that was started in July 2007. Since its founding, Harmonson’s business has financed over $6 billion worth of receivables for over 750 clients across 33 different states and recently announced a merger with Advantage Business Capital — a investment wing of Houston’s longstanding Central Bank.   In the podcast, Cole divulges some secrets to his business’s success — many of which revolve around clearly defining your business’s mission and values and sticking to those at all costs. Cole also reflects on the importance of “knowing thyself” — examining your own person for personal strengths and weaknesses and leaning into (and away from) those in a professional setting.