Launching Today: Higher Ground: How Business Can Do the Right Thing in a Turbulent World

Author, academic and former compliance professional, Alison Taylor joins the podcast to talk about her compelling new book.  She describes the contradictions inherent in companies that talk about “doing well by doing good” and explains why corporate reputation management can’t be an end in itself and how trying to do less can be the best strategy.  “You don’t have to join every conversation”.