Welcome to Leading Good, the podcast for leaders of social impact brands, social enterprise and nonprofits. Each episode is hosted by Leading Good co-creators, Rod Arnold & Hugh Weber, and features a leading voice in the social good sector. In this episode, Rod Arnold interviews serial connector, cause marketer, angel investor, and corporate responsibility expert Susan McPherson, CEO and Founder of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. To join the Leading Good Leaders Forum, visit LeadingGood.com

Episode 4: Leading Good with serial connector, cause marketer, and corporate responsibility expert Susan McPherson, CEO of McPherson Strategies

Leading Good is a podcast platform with one simple purpose: To inspire and equip leaders of nonprofits, social enterprises and social impact brands with insights and expert advice - for greater Good. 

To learn more, visit LeadingGood.com

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Welcome to Leading Good, the podcast for leaders of social impact brands, social enterprise and nonprofits. Each episode is hosted by Leading Good co-creators, Rod Arnold & Hugh Weber, and features a leading voice in the social good sector. This episode features Rod Arnold answering two important questions: What is it that makes some nonprofits seem simply irresistible? And how can you harness that energy for your organization?  To learn more, visit LeadingGood.com

Episode 46: 3 Secret Ingredients of Irresistible Nonprofits with Rod Arnold, co-founder of Leading Good.

Welcome to Leading Good, the podcast for leaders of nonprofit, social enterprise and social impact organizations. Each episode is hosted by Leading Good co-creators, Rod Arnold & Hugh Weber, and features a leading voice in the social good sector. In this episode, Rod Arnold interviews Otis Fulton, co-author of "Dollar Dash" and Vice President of Behavioral Economics for Turnkey. Turnkey serves national nonprofit organizations by helping them inspire volunteer fundraisers to raise money through peer to peer fundraising. To learn more about Leading Good, visit LeadingGood.com

Episode 45: Motivating P2P Fundraisers - Leading Good with Author and VP of Turnkey Peer-to-Peer, Otis Fulton

Welcome to Leading Good, the podcast for leaders of social impact brands, social enterprise and nonprofits. Each episode is hosted by Leading Good co-creators, Rod Arnold & Hugh Weber, and features a leading voice in the social good sector. This episode is the audio version of a video Rod recently produced focused on the 5 questions a nonprofit can ask themselves to diagnose what's working in their marketing. The full video is available at LeadingGood.com 

Episode 44: Nonprofit Marketing Checkup with Rod Arnold

Welcome to Leading Good, the podcast for leaders of social impact brands, social enterprise and nonprofits. Each episode is hosted by Leading Good co-creators, Rod Arnold & Hugh Weber, and features a leading voice in the social good sector. This episode is part of the Social Enterprise Alliance Series, a partnership with the key catalyst for the rapidly growing social enterprise movement. Rod Arnold hosts David Simnick, CEO of SoapBox Soaps. SoapBox Soaps is a company whose mission is empower customers with the ability to change the world through everyday, quality purchases. SoapBox products are currently shelved in tens of thousands of stores across the United States and beyond.

Episode 43: The Social Enterprise Alliance Series with CEO of SoapBox Soaps, David Simnick

Welcome to Leading Good, the podcast for leaders of nonprofits, social enterprises, and social impact brands. Each episode is hosted by Leading Good co-creators, Rod Arnold & Hugh Weber, and features a leading voice in the social good sector. This episode features Tyler Riewer, Brand Content Lead for charity: water. Tyler shares key insights that charity: water uses to position their donors as heroes. To learn more, visit LeadingGood.com

Episode 4: Leading Good with serial connector, cause marketer, and corporate responsibility expert Susan McPherson, CEO of McPherson Strategies

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