Happier with Gretchen Rubin

Little Happier: The IKEA Effect, or How We Value Things According to What They Cost Us

07.03.2023 - By Gretchen Rubin / The Onward ProjectPlay

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As IKEA, instant cake mixes, and meal-kit delivery services demonstrate, we often value things according to how much they cost us—whether that’s in time, money, energy, or imagination.

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Happier with Gretchen Rubin is part of ‘The Onward Project,’ a family of podcasts brought together by Gretchen Rubin—all about how to make your life better. Check out the other Onward Project podcasts— Side Hustle School, Happier in Hollywood and Everything Happens with Kate Bowler.

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