Founder of Claude Home Maggie Holladay went from reselling vintage decorative objects back in 2018 to building an online gallery selling collectable pieces and contemporary artworks from artists all over the world. Currently for sale are items like a carved cherry stool, a sculptural menorah, and that Mario Bellini Modular Sofa all over your IG feed. That being said, it’s hard to believe Maggie has no formal design training. Instead, she spent her early career interning and assisting for stylists like Interview magazine Editor in Chief (and Rihanna’s former stylist) Mel Ottenburg and Editor in Chief of iD Magazine Alastair McKimm. Tune in to hear all about her fascinating journey.

Maggie Holladay: Founder of Claude Home

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Stylist Jamie Mizrahi may not look to trends for inspiration, but she's certainly been known to help set a few of them. For instance, her client Jennifer Lawrence has made fashion headlines countless times since they partnered up, and we've watched the influence of J.Law's elevated yet effortless street style ripple through the community in the recent surge of simple, polished basics. Whether she's advising Jeremy Allen White on which button to unbutton or creating a new custom black gown for Adele's Vegas residency every single weekend, Mizrahi's through line is always to give her clients a lived-in look that emphasizes their unique sense of style. This week, Mizrahi shares why she generally ignores fashion industry standards and encourages clients to rewear pieces, dig into the past seasons' archives, and dress in a way that feels authentic.

Who What Wear with Hillary Kerr: Celebrity Stylist Jamie Mizrahi on Creating Lived-In Looks for Jennifer Lawrence, Jeremy Allen White, and Adele

Shereene Idriss, MD, is on a mission to demystify the world of dermatology and skincare. Back in 2018, Idriss felt frustrated by the rise of misinformation online surrounding skincare and decided to set the record straight. With her background as a clinical dermatologist, she began posting educational Instagram Stories from her bed, and soon, a follower aptly dubbed her the PillowTalk Derm. Today, Idriss’s influence in the skincare world is threefold. Since graduating from her seven-year medical program, she’s amassed an audience of over 3 million people, opened her own dermatology practice, and created a skincare line called Dr. Idriss, which just launched at Sephora.

Shereene Idriss: Dermatologist and Founder of Dr. Idriss Skincare

In a world where shopping integrations and #sponsored posts dominate our social feeds, it can often feel like the rapid onslaught of trends and aesthetics is homogenizing personal style and killing creativity. Who What Wear assistant shopping editor Ana Escalante recently dug into the topic of style fatigue (check out the full story here!), and today, she joins Editor in Chief Kat Collings to discuss the big, bad algorithm and how it's impacting personal style. Escalante tapped a couple of fashion insiders to get their takes, so you'll also hear clips of her conversations with style curator and writer Heather Hurst (@pigmamiii) and Saks Fifth Avenue fashion coordinator and writer Jalil Johnson (@jalil_johnson_).

Who What Wear with Hillary Kerr: Is the Algorithm Killing Personal Style? Featuring @pigmamiii and @jalil_johnson_

As a child, Nidhi Kapur constantly repainted and redecorated her bedroom, but she never thought that she would actually pursue a career in the design industry. In fact, after graduating college, Nidhi worked at major companies such as McKinsey & Company and Google before landing a role as the director of business development at the beauty subscription-box company Birchbox. But when she bought her first apartment and began the interior design process, she quickly recognized a lack of accessible and convenient custom furniture companies in the market. Soon after, she combined her longtime love of design with her deep knowledge and experience in business development to create industry disruptor Maiden Home.

Nidhi Kapur: Founder and CEO of Maiden Home

Sydney Sweeney returns as Who What Wear's first repeat cover star! Make sure to check out her experimental, surrealist cover story here—you've likely never seen her quite like this. This week, senior editor Eliza Huber sits down with Sweeney to talk about all of her recent projects, from launching her own production company to filming rom-com Anyone But You, action film Madame Web, and horror flick Immaculate. There's a lot to cover. Sweeney also discusses how producing has transformed her career, how she navigates the many impacts of fame, and why she keeps her private life private.

Maggie Holladay: Founder of Claude Home

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