Marketing B2B Technology

By Mike Maynard, Napier

What's Marketing B2B Technology about?

Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.

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Marketing B2B Technology episodes:

05.22.2024
Interview with Lisa Rees - Avnet
Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series. Lisa discusses the importance of understanding the customer journey, why having a non-technical background can be an advantage,...
05.09.2024
Interview with Georgios Grigoriadis - Baresquare
Georgios Grigoriadis, Founder and CEO of Baresquare, an AI-driven analytics platform, discusses his career journey from data scientist to founder and the development of Baresquare. He shares how the tool leverages AI-powered insights for marketing analytics, the challenges and opportunities...
04.23.2024
Interview with Stefan Debois - Pointerpro
Stefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated reports. Stefan joins the Marketing B2B Technology podcast for a discussion on how the software works and how...
04.10.2024
Interview with Emir Zecovic - CMO
Emir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products. Emir highlights how marketers often miss opportunities by not focussing on large non-English speaking markets like South...
03.27.2024
Interview with Sean Campbell - Cascade Insights
Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses the benefits of using market research platforms, explores the pros and cons of qualitative versus quantitative...
03.15.2024
Interview with Darren Mitchell - Sales Leader
How can marketing and sales work together? Darren Mitchell, Sales Leader and host of the Exceptional Sales Leader Podcast, joins Mike Maynard to discuss sales enablement and how sales and marketing teams can work together to provide true value to...
02.22.2024
Interview with Inge Boubez - Moz
Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. Inge explains how, although the fundamentals of SEO haven't changed, the rise in AI may have an impact in the industry...
02.05.2024
Interview with Rob May - BrandGuard
Staying within brand guidelines can be a challenge, and as the use of AI in marketing rises, this will become increasingly difficult. Rob May, founder of BrandGuard, explains how solving user challenges transformed his platform from what was initially an...
01.25.2024
Interview with Sara Madison - Outbrain
Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses the industry's current challenges, why she believes audience attention will become an increasingly important metric and offers...
01.19.2024
Interview with Avetis Ghazaryan - Growth Hunter
Avetis Ghazaryan, Founder of Growth Hunter, a community for SaaS professionals, shares how momentum marketing can enable marketers to overcome marketing challenges and increase pipeline growth. Avetis explains what momentum marketing is, shares some strategies on how to stand out, and...
01.05.2024
Interview with Christopher Rack - MRP
Chris Rack, CEO of MRP, a demand generation solution, joins Mike Maynard to discuss intent signals, lead generation, and how MRP can help accelerate B2B businesses' demand generation activities. Chris explains the benefits of aggregating different intent signal sources and why...
12.19.2023
Interview with Nathan Schlaffer - MarketMate AI
Nathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform that enables B2B marketers to connect with their buyer personas. Nathan delves into Marketmate’s unique features, and how users can create buyer personas...
12.01.2023
Interview with Asaf Darash - Regpack and Kirsty Dawe - Webeo.
Asaf Darash, CEO of Regpack, and Kirsty Dawe, CEO of B2B website personalisation software Webeo, join Mike to discuss their collaborative project and how Webeo's software enables Regpack to increase website conversion rates and enhance the customer experience. A great success...
11.21.2023
Interview with Joe Zappa - Sharp Pen Media
Joe Zappa, CEO and Founder of Sharp Pen Media, is an expert in the marketing technology space and joined Mike to discuss how marketers can maximise the impact of their marketing efforts. Joe shares his insights into why constancy is important...
11.13.2023
Interview with Mariam Lochoshvili - Sensata Technologies
Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies, joins Mike Maynard for the next episode of our leading B2B marketing professionals series. Mariam shares how following job opportunities around Europe led her to her role at Sensata, explains the importance...
10.31.2023
Interview with Matt Swalley - Omneky
Matt Swalley, Co-Founder and Chief Business Officer at Omneky, an AI-powered ad platform, sat down with Mike to discuss the possibilities of AI in advertising and how businesses can maximise the benefits of AI-generated content in their campaigns. He also shares...
09.26.2023
Interview with Jodi Cerretani - RollWorks
Jodi Cerretani, VP of Marketing at RollWorks, an Account Based Marketing platform, sat down with Mike to discuss how marketers can use ABM to maximise their marketing efforts and how RollWorks can support this process. Jodi shares why it is...
09.12.2023
Interview with Mario Blandini - iXsystems
In the latest interview of our leading B2B marketing professionals’ series, Mario Blandini, VP of Marketing at iXsystems, an open-source software storage company, sat down with Mike to discuss his career, how he came to work in the data storage...
08.29.2023
Interview with Jim Kraus - Buyer Persona Institute
Personas based on buying data and research can have a huge impact on both marketing and sales, allowing informed decisions to be made based on the needs of customers. Jim Kraus, President of the Buyer Persona Institute, shares why building personas...
08.15.2023
Crossover Episode - Can AI Really Support Content Generation?
Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napier’s Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. They also chat...
07.31.2023
Interview with Bugra Gunduz - HockeyStack
Accurate attribution is difficult, particularly in B2B tech, but it can be crucial in understanding the customer journey and what marketing activities drive revenue.Buğra Gündüz, CEO of HockeyStack, an analytics and attribution platform for B2B businesses, breaks down how marketers...
07.10.2023
Interview with Sharekh Shaikh at CleverX
Market research is a massive industry, but despite this global interest, the sector lacks innovation and struggles to manage fraudulent data. Sharekh Shaikh, founder of CleverX, discusses how his platform aims to provide market research teams with complete control of the quality...
07.03.2023
Interview with Bonnie Crater at Full Circle
Bonnie Crater, President and CEO of Full Circle Insights, explains why companies struggle to identify what marketing activities impact pipeline opportunities and clarifies what attribution means and what to consider when selecting an attribution model. She also shares the best piece...
06.20.2023
Interview with Farzad Rashidi at Respona
Farzad Rashidi, Lead Innovator at Respona, a link-building tool, discusses the origin of the business as an internal tool within the content creation platform Visme. He shares top tips for getting good quality backlinks and creating backlink campaigns that benefit...
06.12.2023
Interview with Evan Kramer at MotionPoint
Evan Kramer, CEO of MotionPoint, a tech-driven translation and localisation company, discusses the differences between translation and transcreation and the benefits that going beyond simple translation can have. He also explains the impact translation can have on conversions and why you...
06.01.2023
Interview with Morgan McLintic at Firebrand
Morgan McLintic, CEO and Founder of Firebrand Communications, breaks down what start-up companies need to consider when building their martech stack and why choosing the wrong products can result in losing visibility of what is and isn't working. He also...
05.23.2023
Interview with Domenica Di Lieto at Emerging Comms
As one of the world's largest markets, China presents an excellent opportunity for many businesses. But how should you approach marketing to the region? Domenica Di Lieto, CEO of leading Chinese marketing consultancy Emerging Comms, shares her experience and advice...
05.11.2023
Interview with Haralds Gabrans Zukovs at Credolab
Haralds Gabrans Zukovs, Head of Marketing at Credolab, explains how through understanding how individuals use their smart devices, marketing teams can create campaigns optimised towards personality traits. He also describes how the additional insight can enhance marketing personas. Haralds and Mike...
05.04.2023
Interview with Jeff Day at Act-On
When it comes to marketing automation platforms, the choices can seem endless. Jeff Day, Senior VP of Marketing at Act-On, discusses the key considerations mid-market marketing teams should consider when selecting a platform. He explains the buyer journey, what customers need...
04.12.2023
Interview with William Hearn at Sendinblue
William Hearn is the Sales Director for EMEA and RoW at Sendinblue, an all-in-one marketing platform. The marketing automation market is increasingly crowded, and William discusses how Sendinblue positions itself to stand out amongst competitors. Find out some of the different...
04.05.2023
Interview with Ruben Vardanyan at Joomag
Ruben Vardanyan, Founder and CEO of digital publishing platform Joomag, shares how the traditional PDF has evolved in a more mobile-focused world and how interactive alternatives benefit both marketers and their customers. He discusses the increasing requirements marketeers demand from...
03.21.2023
Interview with Mark Williams-Cook at AlsoAsked
Mark Williams-Cook, Founder of SEO tool AlsoAsked, explains how users can maximise the data provided by Google’s “people also asked” feature and how this information can be useful beyond just SEO. He shares his journey to founding AlsoAsked and the...
03.10.2023
Interview with Abhi Godara - Rytr
AI has become the hot topic across marketing, raising questions about its potential impact on the industry. Abhi Godara, CEO of Rytr, an AI content generator, shares his thoughts on the future of AI, and explains the technology behind Chat...
03.01.2023
Interview with Rena Fallstrom - Pure Storage
Rena Fallstrom, VP of Communications at Pure Storage, discusses how they adapted the communications strategy as competition in the industry dramatically expanded and how she collaborates with the international team to ensure communications are tailored to each region and no...
02.15.2023
Interview with Mark Stouse - Proof Analytics
Mark Stouse, CEO of data analytics platform Proof Analytics, discusses the difference between marketing mix modelling (MMM) and marketing resource management (MRM) and how they can demonstrate the impact of marketing activities on business bottom line. Mark also explains why it is...
02.02.2023
Interview with Karthik Suresh – Ignition
Karthik Suresh is Co-Founder and Chief Product Officer at Ignition, a go-to-market platform automating the product launch process. Karthik explains how noticing a gap in the SaaS market for a tool supporting product marketeers led to Ignition's development. He discusses the...
01.16.2023
Interview with Jeffrey Mack – Agility PR
Jeffrey Mack, VP of Marketing at Agility PR, discusses the benefits of having a PR platform that integrates distribution with measurement, and how measurement is becoming a critical component in successful PR strategies. He discusses how measuring PR success is...
01.06.2023
Interview with Jason Byer – Crowdspring
At a time when attention spans are shortening and competition rising, having great design assets can be vital to a successful marketing campaign. Jason Byer, Marketing and Partnerships Manager at crowdspring, discusses how businesses can produce great designs whilst sticking to...
12.14.2022
Interview with Sam Oh – Ahrefs
As more people understand the value of SEO, competition increases. Sam Oh, VP of Marketing at Ahrefs, discusses Ahrefs’ commitment to reliable data and how bad data can lead to bad decisions. He also offers advice on how marketeers can approach SEO...
12.01.2022
Interview with Darby Sieben – Unbounce
The internet is an increasingly crowded place, with competition rising and ad costs increasing. Ensuring landing pages are as optimised as possible is more important than ever. Darby Sieben, Chief Product Officer at Unbounce, shares top tips and insights about...
11.14.2022
Interview with Terri Delfino – FormAssembly
Terri Delfino, Chief Marketing Officer at FormAssembly, discusses what makes FormAssembly stand out amongst its competitors and how marketers can integrate forms into their marketing automation and CRM systems like Salesforce. Terri talks about the importance of branding forms, and how...
11.02.2022
Interview with Daan Reijnders – Foleon
Daan Reijnders, is co-founder and CEO of Foleon, a content creation platform where users can create engaging long form content. As an increasingly bigger portion of the customer journey is done offline, out of the marketeer’s view, the amount of individual...
10.17.2022
Interview with Chad Reid – Jotform
Chad Reid, VP of Marketing at Jotform, discusses what makes Jotform stand out amongst its competitors, shares which marketing tactics have proven to be the most successful and offers some top tips on how to maximise form conversions, as well...
10.05.2022
Interview with Ian Ferguson – Lynx
Ian Ferguson, VP of Sales and Marketing at Lynx Software Technologies, talks about his career in the B2B technology industry and shares his opinions on the importance of having technical knowledge when marketing such products. He also shares his insights into...
09.23.2022
Interview with Mike Roberts – SpyFu
Mike Roberts, is Founder and CEO of SpyFu, a search analytics tool offering competitor keyword research tools. Mike discusses how the tool leverages search data in real time, providing users with the data to build informed and successful campaigns for both...
09.15.2022
Interview with Hannah Ingram – Ignys
Hannah Ingram, Marketing Manager at Ignys, an electronic and software development company, talks about how she built her career as a 360 marketer and the need to be quick to adapt and learn when marketing for a start-up business. She...
09.05.2022
Interview with Zachariah Moreno – SquadCast
Zachariah Moreno, Co-Founder and CEO of SquadCast, a cloud recording studio platform, discusses his mission to cultivate creative collaboration and how his journey from a podcast listener to an aspiring podcast creator led him to becoming to a software creator. He...
08.17.2022
Interview with Alex Price – Vicor
Alex Price, Senior Marketing Manager at Vicor, a global power components manufacturer, explains why he thinks the barriers between marketing and sales teams are being broken down and the importance of aligning marketing’s priorities with the sales team. He also discusses...
08.02.2022
Interview with Cat Anderson – Sprout Social
Cat Anderson, Head of EMEA Marketing at Sprout Social, shares how she started her career in digital marketing, spending time working at Berlin-based technology start-ups before eventually landing at Sprout Social. She discusses the current lack of creativity in B2B...
07.19.2022
Interview with Marc Mustard – ABB Robotics
In the first interview of our leading B2B marketing professionals’ series, we talk to Marc Mustard, Global Head of Content and Brand at ABB Robotics, a pioneer in robotics, machine automation and digital services. Marc gives insight into his career, how...

What's Marketing B2B Technology about?

Download our free app to listen on your phone

Marketing B2B Technology episodes:

Interview with Lisa Rees - Avnet

Interview with Georgios Grigoriadis - Baresquare

Interview with Stefan Debois - Pointerpro

Interview with Emir Zecovic - CMO

Interview with Sean Campbell - Cascade Insights

Interview with Darren Mitchell - Sales Leader

Interview with Inge Boubez - Moz

Interview with Rob May - BrandGuard

Interview with Sara Madison - Outbrain

Interview with Avetis Ghazaryan - Growth Hunter

Interview with Christopher Rack - MRP

Interview with Nathan Schlaffer - MarketMate AI

Interview with Asaf Darash - Regpack and Kirsty Dawe - Webeo.

Interview with Joe Zappa - Sharp Pen Media

Interview with Mariam Lochoshvili - Sensata Technologies

Interview with Matt Swalley - Omneky

Interview with Jodi Cerretani - RollWorks

Interview with Mario Blandini - iXsystems

Interview with Jim Kraus - Buyer Persona Institute

Crossover Episode - Can AI Really Support Content Generation?

Interview with Bugra Gunduz - HockeyStack

Interview with Sharekh Shaikh at CleverX

Interview with Bonnie Crater at Full Circle

Interview with Farzad Rashidi at Respona

Interview with Evan Kramer at MotionPoint

Interview with Morgan McLintic at Firebrand

Interview with Domenica Di Lieto at Emerging Comms

Interview with Haralds Gabrans Zukovs at Credolab

Interview with Jeff Day at Act-On

Interview with William Hearn at Sendinblue

Interview with Ruben Vardanyan at Joomag

Interview with Mark Williams-Cook at AlsoAsked

Interview with Abhi Godara - Rytr

Interview with Rena Fallstrom - Pure Storage

Interview with Mark Stouse - Proof Analytics

Interview with Karthik Suresh – Ignition

Interview with Jeffrey Mack – Agility PR

Interview with Jason Byer – Crowdspring

Interview with Sam Oh – Ahrefs

Interview with Darby Sieben – Unbounce

Interview with Terri Delfino – FormAssembly

Interview with Daan Reijnders – Foleon

Interview with Chad Reid – Jotform

Interview with Ian Ferguson – Lynx

Interview with Mike Roberts – SpyFu

Interview with Hannah Ingram – Ignys

Interview with Zachariah Moreno – SquadCast

Interview with Alex Price – Vicor

Interview with Cat Anderson – Sprout Social

Interview with Marc Mustard – ABB Robotics