The two questions that I’ve been getting the most this past week from organizations are, “Should we continue to market? and "Do we need to engage or talk about the crisis?”. Like me, you’ve probably received emails from every organization you ever engaged with. Although I don’t think that’s the right approach, not acknowledging the crisis, can make your brand seem completely out of touch or worse, insensitive to what consumers may be going through.   If this was a localized or short-term crisis, this wouldn’t likely be an issue, but the impact of the coronavirus pandemic is unprecedented and it have already had an impact never seen before. So, what should brands do? In this episode I walk you through 6 guiding principles to help brands navigate this unchartered territory.   

76 - Marketing during COVID-19 – 6 guiding principles

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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Growing your business is hard and this is especially true if you’re a small organization.  Wouldn’t it be great to learn from a seasoned marketer with a track record of growing revenue and profits while strengthening teams and building brands? Well, this is your chance. From the fundamentals to lessons you can only learn from over 30 years of experience, this episode is full of invaluable advice. Todd shares his insights on what brands need to have in place to better position themselves for growth avoid growing pains and not lose their magic, what makes them special, in the process.  

15 lessons from over 30 years of value creation – with Todd Kelly

In 2020, many brands pulled back their advertising and marketing. To ensure they could continue to connect and be helpful to their audiences, many significantly increased their social media efforts. In today’s episode, I’m talking with Miruna Dragomir, Head of Marketing for Planable. Miruna takes us behind the scenes to show us how some of the social media teams that grew the most in 2020 are structured, how they organize their work, and the most effective strategies they use.  

93 - Inside the fastest growing social media teams - with Miruna Dragomir

If you’re starting your career, your consultancy, or small business, and want to position and differentiate yourself in the marketplace, elevate your credibility, and grow your influence, your personal brand is key. In this episode, we go through the steps you need to take to establish the brand you want to have. From the questions, you need to ask yourself before you start, to the two "must-have" platforms you need to be at. 

92 – How to build a personal brand

There are increasing expectations from consumers and investors alike for brands to demonstrate their genuine commitment towards a more sustainable future. But what does it mean to be a sustainable business and how can brands become more sustainable while ensuring financial viability?   In today’s episode, I speak with Chad Park, VP of Sustainability and Citizenship at The Co-operators, Founding Director of the Energy Futures Lab, and founding member of The Natural Step Canada team. Chad has been recognized for his leadership and accomplishments in working with dozens of leading businesses and municipalities to help them integrate sustainability into their business strategy, operations, and organizational culture. He shares great advice and examples on how brands of any size or industry can apply.  

91 - The business case for sustainability - with Chad Park

This episode is the second part of my interview with Oliver Šimko. Gamification can be highly effective in a variety of areas, from attracting customers, increasing sales, building loyalty, creating healthier habits, increasing productivity, achieving better learning outcomes, etc. Given its effectiveness and the potential to start fairly easily and inexpensively, gamification can be a very helpful tool for organizations of all sizes and budgets. In this two-part series, I speak with Oliver Šimko, the founder of Luducrafts, a gamification design studio. Oliver and his team have built gamification solutions to help change how people learn, build new habits, and stronger corporate cultures.  Luducrafts has worked with companies such as Microsoft and Jaguar as well as other groups around the world.

76 - Marketing during COVID-19 – 6 guiding principles

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