Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu & Neil Patel

Business Careers

What's Marketing School - Digital Marketing and Online Marketing Tips about?

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.
With over 75 million downloads and 2,400 episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

4.7

1,029 ratings

Download our free app to listen on your phone

LAST EPISODE

THIS Plus ChatGPT Will Turb...

03.29.2023

In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, which starts with recording the podcast you’re listening to and includes using ChatGPT to multiply our content ...

Marketing School - Digital Marketing and Online Marketing Tips episodes:

03.29.2023 THIS Plus ChatGPT Will Turbocharge Your Marketing Results #2412 In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, which starts with recording the podcast you’re listening to and includes using ChatGPT to multiply our content ...
03.28.2023 One Easy Way To Skyrocket Your Conversions #2411 In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest leverage points in marketing, but it’s often overlooked as no more than a necessary evil. ...
03.27.2023 Batching Content Can Actually Hurt You Sometimes (Here's Why) #2410 In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance. While this is a great ...
03.26.2023 How YouTube And Spotify Are Changing The Podcast Game #2409 In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated, but that couldn’t be further ...
03.25.2023 GPT-4 & Marketing, Balaji's Bet, My First Million collab, video podcasts & more (R1) Give us feedback on this new format in the rating section and include your e-mail for a chance to ask a question live on a Marketing School podcast! Links Mentioned in Today’s Episode: Don’t forget to help us grow by ...
03.24.2023 The Recipe For Success With Any Content #2408 In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of them. That’s why, in ...
03.23.2023 How to Nail Your Public Speaking Performance #2407 In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting ready to attend another, so it’s a ...
03.22.2023 When Should You Hire Offshore Marketing Talent? #2406 In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore talent could be the solution you have been ...
03.21.2023 How to Get Maximum ROI From Conferences #2405 In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference, they chose a few of the key learnings from their trip relating to business and marketing ...
03.20.2023 What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers #2404 In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonable price. And right now, he’s struggling to find ...
03.19.2023 How Digital Advertising Will Change in 2023 & Beyond #2403 In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitations are shaking up the world of marketing and digital advertising. ...
03.18.2023 How The Best Marketers Manage Their Most Important Resource, Time #2402 In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top methods for managing your routine and how to get the most out of ...
03.17.2023 The App Tracking Transparency Recession #2401 In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-offs making regular headlines and increasing tracking and privacy changes leaving some companies scrambling to adapt ...
03.16.2023 What We Learned From A Miami Founder's Mastermind #2400 In episode #2400, Neil and Eric discuss what they learned from a Miami Founder’s Mastermind. For his latest Leveling Up Founders event, Eric decided to take a risk and try out an entirely new format. But one thing remains consistent: ...
03.15.2023 Are Uber & Lyft Ads Actually Viable? #2399 In episode #2399, Neil and Eric talk about whether Uber and Lyft ads are actually viable. Uber’s new advertising model has seen huge growth, but is it honestly helping companies find new audiences? Find out which companies are getting the ...
03.14.2023 Why AI Is Overhyped For Marketers Right Now #2398 In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the internet are detailing how best to use these new technologies. But how are ...
03.13.2023 How SVB's Downfall Was Caused By Marketing #2397 This is a quick reaction video. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. ...
03.12.2023 How to Create a Marketing Moat Around Your Business #2396 In episode #2396, Neil and Eric talk about how to create a marketing moat around your business. Customers will always prefer buying from brands that they know and trust, but how do you go about building that affinity with your ...
03.11.2023 Rapid Reaction: What the SVB Fallout Means For You & What We Predict Will Happen #2395 Neil & Eric do an emergency podcast on the Silicon Valley Bank situation and give their thoughts on what is likely to happen. Learn more about your ad choices. Visit megaphone.fm/adchoices
03.11.2023 How Viable Are Partnerships as a Growth Channel? #2394 In episode #2394, Neil and Eric explore the viability of partnerships as a growth channel. Partnerships can be a great way to broaden your network and gain traction, but it may be years before you start seeing a real return ...
03.10.2023 What to Do When You’re Feeling Content Burnout #2393 In episode #2393, Neil and Eric talk about what to do when you’re feeling content burnout. The grind of creating endless reams of content can quickly lead to burnout if you don’t have the proper systems in place. Find out ...
03.09.2023 How To Use Pillar Content to 10x Your Output in 2023 #2392 In episode #2392, Neil and Eric talk about how to use pillar content to 10x your output in 2023. We all have different strengths when it comes to content creation, be it writing, recording, or speaking. We break down how ...
03.08.2023 How To Prevent Churn #2391 In episode #2391, Neil and Eric talk about how to prevent churn. Tuning in, you’ll hear us break down how to figure out what is causing your high churn rates, why you should only focus on the problems you can ...
03.07.2023 When Is It Acceptable To Have Churn? #2390 In episode #2390, Neil and Eric asked, “When is it acceptable to have churn?” It’s normal to lose a certain number of subscriptions at the beginning of the year, especially if you’re just starting out. But if your level of ...
03.06.2023 5 AI Marketing Tools To Check Out for 2023 #2389 In episode #2389, Neil and Eric talk about five AI marketing tools to check out for 2023. The AI industry made significant advances in 2022, which has given rise to some pretty fascinating products. Tune in today to learn about ...
03.05.2023 Why We Use the Color Orange On Our Website #2388 In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless of which color you choose, it’s ...
03.04.2023 What We Think About 'Dark Social' #2387 In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re still probably familiar with its effects. Dark social refers to the social sharing of content that ...
03.03.2023 The Easiest Ways to Hire the Best Marketers in 2023 #2386 In episode #2386, we are discussing the easiest ways to hire the best marketers in 2023. One of the best (and only) shortcuts to marketing well is to hire well and you will hear all about how to do this. ...
03.02.2023 Where to Learn Marketing in 2023 #2385 In episode #2385, we are telling you where you can learn about marketing in 2023! We share some informative newsletters you can read to make you a better marketer, give you some amazing resources that will help you experiment with ...
03.01.2023 What Twitter’s Recent Decisions Can Teach You About Marketing #2384 In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistakes Elon made and solidify its long-term success. We discuss why there is a focus on ...
02.28.2023 Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds #2383 In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how ...
02.27.2023 Twitter Ad Spend Went Down 46% - Is Twitter Dead? #2382 In episode #2382, we discuss whether we think Twitter is going to die or not based on the Ad spending decreasing by 46%. We delve into the reasons such a large percentage of advertisers have chosen to pause their advertising ...
02.26.2023 Why Contractors Are Actually 4x More Loyal Than Full-Time Employees #2381 In episode #2381, we discuss why we think that contractors are actually four times more loyal than full-time employees. There are various pros and cons when it comes to hiring a contractor over a “full-timer” and vice versa. More often ...
02.25.2023 Why Creativity Isn't As Effective Remotely #2380 In episode #2380, Eric and Neil share their take on why creativity isn’t as effective remotely. By its nature, remote work means fewer collaborations, spontaneous interactions, and open communication between teammates across any organization. With virtual work changing how (and ...
02.24.2023 7 Habits Of Highly Effective SEOs #2379 In episode #2379, we take a look at the seven habits of highly effective SEOs. Is it better to create new content or upgrade pages that already have high conversions? Does higher traffic always translate into higher revenue? How can ...
02.23.2023 YouTube Scaling Secrets for 2023 #2378 In episode #2378, Eric and Neil share some YouTube scaling secrets for 2023. There are a few things that we have learned over the years when it comes to scaling your YouTube channel. Tune in today to find out how ...
02.22.2023 How to Create Hooks Consistently like Mr. Beast #2377 In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to creating compelling content. Mr. Beast is a great example of this. With 129 million ...
02.21.2023 How to 2x Your SEO Traffic in 2023 #2376 In episode #2376, Neil and Eric discuss how to double your SEO traffic in 2023. When most people think about increasing their SEO traffic, they think about hacks that sound a little something like this: “Top 10 quickest ways to ...
02.20.2023 Our Thoughts On Bankrate Using AI Writers For Their Content #2375 In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bot in late 2022. With more and more brands using ...
02.19.2023 How to Get 90% Open Rates #2374 In episode #2374, we share how to get 90% open rates on your messages! Getting your subscribers and audience to engage with your marketing messages is a huge part of successful work in our field. Tune in today to hear ...
02.18.2023 Why We Wish We Never Went to College #2373 In episode #2373, we share why we wish we never went to college! This might be a controversial episode, but we are just sharing our own experiences and reflections. Tune in to hear some reasons why we feel we could ...
02.17.2023 How to Get SEO Buy-In In Larger Organizations #2372 In episode #2372, we talk about how to get SEO buy-in in larger organizations. As digital marketers, we know the value of SEO, but that does not mean that all your leaders and employers do! Tune in to hear about ...
02.16.2023 The Best Way to Engineer Word of Mouth Marketing #2371 In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ...
02.15.2023 Personal & Professional Habits That Will Make You A High Performing Marketer #2370 In episode #2370, we share personal and professional habits that will make you a high-performing marketer. From networking and team building to daily habits and staying organized, these pointers are bound to give you the edge over many others out ...
02.14.2023 Meta and Google No Longer Have Majority of the Advertising Market Share #2369 In episode #2369, we talk about the fact that Meta and Google no longer have the majority of the advertising market share! This is a big deal in some respects but also has not impacted these giants' revenue substantially so ...
02.13.2023 Bing Is Adding ChatGPT - Is Google Doomed? #2368 In episode #2368, we ask what the effects of Bing adding ChatGPT will be on Google's survival. With the huge advent of ChatGPT and the shaking up of the search engine landscape, the ripples of Microsoft's actions are still to ...
02.12.2023 What's The ROI of Speaking at Events? #2367 In episode #2367, we discuss the ROI of speaking at events. Earned speaking engagements are huge lead generators and can help you grow your social media following, boost your blog traffic, and even enhance your Google ranking. Tuning in, you’ll ...
02.11.2023 Google's New Experience Algorithm #2366 In episode #2366, we talk about Google’s latest experience algorithm update. If you’ve heard of the Google E-A-T algorithm before, you know that it stands for expertise, authority, and trust. Now, Google is upgrading the concept of E-A-T with an ...
02.10.2023 Lessons Learned From 7 Years of Podcasting #2365 In episode #2365, Eric and Neil discuss lessons learned from seven years of podcasting. Listen in as we reflect on our very first episode in 2016, the mistakes we have made along the way, and our advice to help you ...
02.09.2023 Marketing Through the Recession: Lessons Learned and Best Practices #2364 In episode #2364, we are talking about marketing through the recession, lessons learned, and best practices. This was one of our ChatGPT prompts (which you can learn more about in episode #2362), and as you’ll see from the content of ...

Older episodes