Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu & Neil Patel

Business Careers

What's Marketing School - Digital Marketing and Online Marketing Tips about?

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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The Growing Trends With Bus...

09.30.2023

In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business world, with a spotlight on industry giants like Shopify and Flexport, and unravel the secrets behind ...

Marketing School - Digital Marketing and Online Marketing Tips episodes:

09.30.2023 The Growing Trends With Businesses (Shopify, Flexport, etc.) #2568 In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business world, with a spotlight on industry giants like Shopify and Flexport, and unravel the secrets behind ...
09.29.2023 Coca-Cola's New Marketing Formula #2567 In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we ...
09.28.2023 Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, ...
09.27.2023 The Deion Sanders Effect Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing TIME-STAMPED SHOW NOTES: [00:00] - How much does Deion Sanders make in a year? [00:30] - 'The Deion Sanders ...
09.26.2023 How Deestroying Is Reshaping The NFL #2566 In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and innovations that have catapulted him to the forefront of the NFL scene ...
09.25.2023 How Terrible Policies Will Kill Your Business #2565 In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly benign policies can quietly strangle your growth and ...
09.24.2023 The Right Way to Win at YouTube in 2023 #2564 In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multiple languages, and much more! Tune in to hear ...
09.23.2023 How Experimenting with AI Tools Led to Better Results with Thomas Ma Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: [00:00] - This AI tool will make your content production 10x ...
09.22.2023 Podcasts Expand Drastically #2563 In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why the perfect time to start a podcast is ...
09.21.2023 How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process. TIME-STAMPED SHOW NOTES: [00:00] - Tamara Loehr talks about her best practices ...
09.20.2023 The Creator Economy 2.0 #2562 In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4 obstacles to building creator ...
09.19.2023 How to Find and Fix the Pain Points in Your Conversion Flow Even If You Don’t Have Traditional Metrics with Ravi Theja Yada Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: [00:00] - Why behavioral analytics are the best metrics for marketing [02:55] ...
09.18.2023 The Warren Buffett Way of Thinking About Your Content #2561 In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Learn how to yield results by taking a simple but effective mindset to marketing by staying in your ...
09.17.2023 Using Generative AI to 10x Your Email Open Rate with Larry Kim Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: [00:00] - Larry Kim's key insight on his ...
09.16.2023 What Eric Learned From All In Summit #2560 In episode 2560, Eric Siu talks about his experience and takeaways from The All-In Summit 2023. TIME-STAMPED SHOW NOTES: [00:00] - Eric talks about The All-In Summit 2023 [01:00] - Why you should also consider hosting your events at a ...
09.15.2023 Our Experience Speaking at HubSpot's INBOUND Conference #2559 In episode 2559, Eric Siu and Neil Patel discuss their INBOUND Conference experiences, including lessons learned, highlights, and the people they met. TIME-STAMPED SHOW NOTES: [00:00] - Neil Patel talks about HubSpot's INBOUND 2023 [01:00] - Should you leverage AI ...
09.14.2023 The Secrets Behind the X Algorithm #2558 In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, the difference between different kinds of engagement, and what you can do today to ...
09.13.2023 4-Part Personal Branding Content Framework with Jasmine Star Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratch TIME-STAMPED SHOW NOTES: [00:00] - Jasmine Star shares her humble beginnings [02:20] - ...
09.12.2023 7 Marketing Tools for the Rest of 2023 #2557 In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and ...
09.11.2023 How Hiring Agencies Helped Me Save 10x More Money with Ian Blair Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable insights into best practices that you can learn from. TIME-STAMPED SHOW ...
09.10.2023 Lessons from The Pooter Marketing Funnel #2556 In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can ...
09.09.2023 How To Guarantee Engagement with any Brand with Greg Lansky Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - Find niches with emotional intensity when building your business [02:46] - ...
09.08.2023 Why Semrush’s Numbers Prove That SEO Ain’t Dying #2554 In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how ...
09.07.2023 How the Wealthy Leverages Secret Networks and Classified Intel George Gammon talks about the power of information in the world of business at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - Do the richest people in the world have secret sources of information? [02:21] - The global ...
09.06.2023 From 0 to 300K Sessions: Is Psychedelic Therapy The Ultimate Treatment for Mental Health Issues? Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future. TIME-STAMPED SHOW NOTES: [00:00] - ...
09.05.2023 What Is a Good Free-to-Paid Conversion Rate (With Data) #2553 In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech ...
09.04.2023 Dangerous M&A Mistakes You Should Avoid with Deven Soni Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - The most common mistake in business acquisition [02:15] - Here’s how we ...
09.03.2023 The Decline of the CMO Role #2552 In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs ...
09.02.2023 The Real Value of Creating Your Personal Brand with Dan Fleyshman Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - Why authentic content is the way to go [03:00] - Don’t overthink your content creation strategy [04:30] - ...
09.01.2023 Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube #2551 In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that ...
08.31.2023 From Content Consumer to $10M Content Creator with Blake Rocha (mrfourtoeighth) Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around. TIME-STAMPED SHOW NOTES: [00:00] - Who is Blake Rocha (mrfourtoeighth) [03:11] - How did Blake Rocha become so successful ...
08.30.2023 The Best Way To Do Paid Media Is… Not To Do Paid Media?! #2550 In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations ...
08.29.2023 The Right Way To Get Better at Marketing ASAP #2549 In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and gaining practical experience to seeking inspiration from successful campaigns, we ...
08.28.2023 The Hormozi Ultimate Offer #2548 Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it. TIME-STAMPED SHOW NOTES: [00:00] - Alex Hormozi’s newest book $100M Offers [01:30] - The Hormozi Ultimate Offer [02:22] - Alex Hormozi gave away ...
08.27.2023 This Could Replace All Regular Social Media Posting #2545 In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing landscape, Castmagic. Learn about Castmagic, the different services it offers creators, and how it is evolving the industry. ...
08.26.2023 Is Zero-Click Marketing the Future? #2544 In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-click searches, where users obtain information directly from search engine results without clicking on specific links. ...
08.25.2023 Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work? Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from her own experiences, Leila offers valuable advice to aspiring founders looking to ...
08.24.2023 Inflation Cools but Rates Go Up – What This Means for Marketing #2543 In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join us as we dissect the potential implications of this economic situation on marketing. We unpack how changing interest ...
08.23.2023 Threads loses half of its 100M users #2542 In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and ...
08.22.2023 Is Becoming A Bestselling Author A Waste Of Time? #2541 In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving marketing strategies. Exploring both successful and less effective book examples, ...
08.21.2023 Why International Expansion Is a Huge Business Growth Hack #2540 In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your local region and the immense potential of expanding your business to a ...
08.20.2023 Advanced SEO Tactics for 2023 #2538 In episode #2538, we share advanced SEO tactics for 2023 and beyond, with a focus on programmatic SEO. You’ll discover the importance of keeping website content up-to-date for better SEO rankings as well as how to achieve high traffic through ...
08.19.2023 What We Are Seeing in the Economy #2537 In episode #2537, we discuss the effects of the economy on marketing and sales, our observations on pipeline growth, and our perspectives on different economic indicators. Tune in to discover the direct relationship between marketing and the state of the ...
08.18.2023 Vice Media Raised $1.6B But Went Bankrupt Because of This #2536 In episode #2536, we delve into Vice Media Group’s bankruptcy, despite raising $1.6 billion! Join us as we share the biggest mistake that Vice made before exploring how their lack of relationships contributed to their downfall. We also explain why ...
08.17.2023 Alex Hormozi Was About to Lose Everything Until He Discovered This Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on business acquisitions, his playbook for scaling companies, and talks ...
08.16.2023 Mastering Longevity and Abundance with Peter Diamandis Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity University, he has dedicated his career to incentivizing innovation and shaping ...
08.15.2023 LU Founders Q&A: How We're Expanding Our Content Using AI Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse business aspects, encompassing global expansion, talent acquisition, and more. TIME-STAMPED SHOW NOTES: [00:00] - How ...
08.14.2023 Discovery Platforms vs Relationship Platforms #2534 In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let ...
08.13.2023 MrBeast Gets Sued for $100M, Dave Portnoy Buys Barstool Back for $1, How Forbes does SEO, Barbie's Marketing Results & More Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind. TIME-STAMPED SHOW NOTES: [00:00] - Neil Patel reacts to Eric Siu’s recent ...
08.12.2023 FB Conversion Pixel Going Away #2533 In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you ...

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