A Thing or Two with Claire and Erica

Marshmallow Innovation, Fruit Branding, and the Sausage Race of Life

03.11.2024 - By Dear MediaPlay

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Take a stroll through the grocery aisles with us as we talk about some culinary updates featuring (metaphorical) sausage races and (literal) marshmallow innovations.

The Milwaukee Brewers Famous Racing Sausages show us that we never know how any race will end.

So many marshmallow innovations popping off these days, including but not limited to Stackers, Lucky Charms-shaped jet-puffed marshmallows, Just Magical Marshmallows, Jet-Puffed Bits,  Hello Kitty marshmallows, and, in a rare case of timeliness on our part, Lucky Charms™ Limited Edition St. Patrick’s Day Just Magical Marshmallows. We also can’t help but mention the MMX Marshmallow Crossbow we included in last year’s gift guide. 

Peeps have also been up to some things. Our concerns include Dr. Pepper flavors, dog ropes, "Hanging with my Peeps" merch, and Pepsi’s Peep-flavored soda. For enthusiasts, check out Racine Art Museum’s Annual International Peeps Art Exhibition, and we have to admit we’re kind of charmed by Peepshi.

Fruit innovation! We’re talking pineberries (great in a Marcella Hazan recipe for macerated strawberries with balsamic vinegar!), sumo oranges, raspberry oranges, cotton candy grapes,and pink lemons. 

According to the NYT, chocolate chip ice cream is falling out of favor—very upsetting to us.

What do you think we should name the fruit marketing revolution? Share your ideas with us at 833-632-5463, [email protected], @athingortwohq, or our Geneva. 

YAY.

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