057 - Maryland/DC Launch Recap

In this episode, the boys discuss their recent trip to DC and Maryland to launch Pursuit Spirit in the new market. They share their experiences with visiting on-premise accounts, bottle signings, engaging with customers and store owners and standing in awe at the bourbon mecca - Jack Rose. The guys highlight the positive reception of their products and the success of their private selection program. They also mention unique liquor store experiences and the importance of building relationships to make sales. They also had the opportunity to meet with their ambassador team and conduct general sales meetings with the distributor. The trip highlighted the importance of distributor partnerships and the value of engaging with fans and customers, with no shortage of stories in this jam-packed visit. Thanks to everyone who came out and made this launch such a success, we really wouldn't be here without each and everyone one of you.

We hit on:

Building strong relationships with distributors being crucial for successful brand promotion.

Engaging with fans and customers in person helping create a personal connection and build brand loyalty.

Visiting different markets allowing for valuable insights and opportunities to tailor marketing strategies.

The support and positive reception from fans and customers being both humbling and encouraging for the brand's growth.

Takeaways the guys learned from this trip about the brand.

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].