Mastering modern entrepreneurship | Building lean, starting young, and studying customers | Steve Blank (Author of The Four Steps to the Epiphany)

Steve Blank, an Adjunct Professor at Stanford University, is widely regarded as the father of modern entrepreneurship. Prior to academia, Steve’s career spanned eight different startups. Credited with launching the Lean Startup movement with his May 2013 Harvard Business Review cover story, Steve has changed how startups are built, and how entrepreneurship is taught. Steve is also the renowned author of The Four Steps to the Epiphany and The Startup Owner’s Manual.

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In today’s episode, we discuss:

Why there aren’t more successful startups

How to improve entrepreneurship in the USA

Misunderstood aspects of the Lean Startup methodology

Common traits shared by outlier founders

Why successful entrepreneurs are irrational (and need to be)

How founders can transition to CEOs

Why some second-time founders fail

Building in existing versus new markets

The Four Steps to the Epiphany in 2023

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Referenced:

Alexander Osterwalder: https://www.linkedin.com/in/osterwalder

Allen Michels: https://en.wikipedia.org/wiki/Allen_Michels

Ben Wegbreit, Co-founder of E.piphany: https://www.linkedin.com/in/ben-wegbreit-22192/

Convergent Technologies: https://en.wikipedia.org/wiki/Convergent_Technologies

Eric Ries: https://www.linkedin.com/in/eries/

Gordon Bell: https://www.linkedin.com/in/gordon-bell-3035b43/

JB Straubel: https://www.linkedin.com/in/jb-straubel-b694981/

Kathy Eisenhardt: https://www.linkedin.com/in/kathleen-eisenhardt-5642247/

Roger Siboni, former CEO of E.piphany: https://theorg.com/org/coupa-software/org-chart/roger-siboni

Satya Nadella: https://www.linkedin.com/in/satyanadella/

Steve Ballmer: https://www.linkedin.com/in/steve-ballmer-7087a8157/

The lean launchpad at Stanford: https://steveblank.com/2011/05/10/the-lean-launchpad-at-stanford-–-the-final-presentations/

The semiconductor industry - explained: https://steveblank.com/2022/01/25/the-semiconductor-ecosystem/

The three pillars of world class corporate innovation: https://steveblank.com/2022/11/11/the-three-pillars-of-world-class-corporate-innovation/

Tina Seelig: https://www.linkedin.com/in/tinaseelig/

Tom Mueller, Ex-SpaceX Propulsion CTO: https://www.linkedin.com/in/thomas-mueller-2094513b/

Why corporate entrepreneurs are extraordinary: https://steveblank.com/2015/08/25/why-corporate-entrepreneurs-are-extraordinary-the-rebel-alliance/

Why entrepreneurs start companies rather than join them: https://steveblank.com/2018/04/11/why-entrepreneurs-start-companies-rather-than-join-them/

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Where to find Steve:

LinkedIn: https://www.linkedin.com/in/steveblank/

Twitter/X: https://twitter.com/sgblank

Website: https://steveblank.com/

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Where to find Brett:

LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/

Twitter/X: https://twitter.com/brettberson

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Where to find First Round Capital:

Website: https://firstround.com/

First Round Review: https://review.firstround.com/

Twitter: https://twitter.com/firstround

Youtube: https://www.youtube.com/@FirstRoundCapital

This podcast on all platforms: https://review.firstround.com/podcast

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Timestamps:

(00:00) Introduction

(02:20) Why there aren’t more successful startups

(06:07) Outlier founders have similar childhoods

(10:34) How to be a successful founder CEO

(12:00) Why entrepreneurship should be taught in schools

(16:39) The importance of curiosity

(19:57) The role of instincts in entrepreneurship

(22:31) Having profound beliefs in a vision

(24:17) Building in existing versus new markets

(29:09) What second-time founders can get wrong

(33:49) Why founders need to be irrational

(39:28) Common traits shared by outlier founders

(45:05) Evaluating what makes a startup successful

(49:44) Steve’s assessment of Satya Nadella at Microsoft

(52:26) What it takes to build an incredible company

(60:45) The Four Steps to the Epiphany in 2023

(64:36) The origins of The Four Steps to the Epiphany