Meet the AI company that wants to remake Hollywood

For some people that’s a dystopian vision. But for Cristóbal Valenzuela, it’s a mission statement: Valenzuela is the co-founder and CEO of Runway, an AI startup that wants to radically change the way movies and TV are made. Right now the buzzy company - currently valued at $1.5 billion - helps TV shows like The Late Show with Stephen Colbert and movies like Everything Everywhere All at Once create special effects at a fraction of the traditional cost. But Valenzuela has much bigger ambitions for his product. And he thinks generative AI will be a major part of the stuff we watch in the near future. He talks to Vox’s Peter Kafka about the promise of that prediction — and the costs.

References made during the episode:

Runway's Guide to Rotoscoping: https://www.youtube.com/watch?v=1wb1N_EitdI

Paul Trillo's short film THANK YOU FOR NOT ANSWERING: https://vimeo.com/821101511

Featuring: Cristóbal Valenzuela (@c_valenzuelab), Co-Founder & CEO of Runway

Host: Peter Kafka (@pkafka), Senior Editor at Recode

More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.

About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us.

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