11.27.2023 - By Bryan Fields & Kellan Finney
Trust…..
The most under-recognized tool to guarantee brand loyalty.
The Cannabis industry is no different than others when building a brand.
Build trust, then leverage that trust via first-person data to create a product tailored toward your customer.
Miss Grass has done this exceptionally.
Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver a product that meets their needs and interests.
This week, we sat down with Kate Miller, Co-Founder & CEO of Miss Grass to discuss the following:
How to convert an online Community to a brand
Brand iteration
Importance of terpenes combinations for consistency
Using first party data to drive decisions
Guest Links:
https://twitter.com/MissGrass
https://www.instagram.com/kdebz/
https://www.instagram.com/missgrass/
https://missgrass.com/
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At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
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