Mobile Commerce Minute Episode #504

If you ask every smartphone user on the planet if they’ve played a game on their phone, the majority (as in the GREAT majority) will say they have. Ask those same people if they’ve paid for a game on their phone and the number shrinks. If you ask those same people what game they’ve paid for there will be a handful of household names that will emerge – we’ll call those guys the winners. This is the competitive world of mobile gaming where millions of dollars are poured into games with a 0.2% chance of being successful. This according to a recent study by Swrve called the Swrve Monetization Report.

Chuck brings the key mobile game monetization numbers to light in this episode. Hold on to your lunch if you are a game developer. The odds are long but the rewards – should you succeed – are beyond imagine.

With Rob Woodbridge and Chuck Martin