Cold Call

Muhammad Ali: A Case Study in Purpose-Driven Decision Making

02.28.2023 - By HBR Presents / Brian KennyPlay

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Muhammad Ali, born Cassius Marcellus Clay Jr, rose from a poor family in segregated Louisville, Kentucky to international fame, winning three heavyweight boxing titles and becoming a civil rights leader and role model for millions of people around the world. How did he do it? Harvard Business School professor Robert Simons discusses how Ali made decisions throughout his life and career to leave a lasting impact on the world.

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