This week I am back with a solo episode sharing some business & life updates happening this quarter!  I am sharing:   My plans for the Side Hustle Pro bootcamp  How I focused solely on content and gave myself some grace with social media promotion How thankful I am that Side Hustle Pro has hit 6 million downloads! Updates on Nicaila TV Youtube What’s coming up this month with content distribution Updates on who I want as brand partnerships How I am making sure we are setting ourselves up for legacy wealth building Family updates, how I’d love to find a private chef + much more..  Check out this episode and others on  Apple Podcasts,  Spotify, Soundcloud, and YouTube   Side Hustle Pro Bootcamp  Goal Getter Action Plan (Featuring my 12 Week Sprint Process) Nicaila TV YouTube Channel  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro  #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

286: My Business & Life Updates for Side Hustle Pro

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are.  Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.

Business

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Management & Marketing

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Marketing

Entrepreneurship

This week I’m back for a solo episode, with my 2024 updates! As we wrap up Q2, I’m thinking about the impacts on my business from social platforms expanding and changing constantly, raising two littles, and making sure I honor my bandwidth. We’ll also dive into how I’m revamping and expanding my podcast coaching course, Podcast Moguls. 
In this episode I’m sharing:My key habits to staying balanced in my work, motherhood, and self-careMastering self-talk and how I filter out the negativityHow I’m growing my brand awareness and focusing on solo content 
 Highlights Include: 00:00 Intro 03:12 Shifting from validation to impact 06:50 Eliminating negative self-talk 15:00 Balancing mom-mode and CEO-mode 19:13 The interview process as a podcaster 27:24 The changing podcast industry  30:05 The importance of multiple streams of income 33:34 Grow your brand awareness 36:20 Expanding my training course Podcast Moguls 45:11 Allowing myself to stay within my bandwidth
Check out episode 408 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episodeRiverside recording platform- use code ‘hustlepro’: https://riverside.fm/ Get coaching with me through Podcast Moguls: sidehustlepro.co/joinSign up for my free newsletter: sidehustlepro.co/newsletter My Instagram: https://www.instagram.com/sidehustlepro/ You Are a Badass book: https://jensincero.com/Helena’s SHP episode: https://sidehustlepro.co/she-went-from-nicu-nurse-to-full-time-content-creator-and-published-author/ Kristen’s SHP episode: https://sidehustlepro.co/her-plant-based-soaps-landed-her-on-shark-tank-and-on-the-path-to-1-2m-in-sales/ Marty’s SHP episode: https://sidehustlepro.co/the-founder-of-boss-women-media-launched-a-second-business-while-pregnant-with-twins/ Nicole’s SHP episode: https://sidehustlepro.co/she-took-her-upholstery-career-from-side-hustle-to-world-market-and-hbos-insecure-w-nicole-crowder/ 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.

408: Restructuring My Business, Launching Podcast Moguls 2.0, and Mastering Self Talk

Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.
In this episode she shares:The ways she stayed consistent in content creation, and why it paid offHow she differentiated her physical cookbook, The Soul of Scotchie, from others on the marketHow she diversified her revenue streams to triple her income and surpass her nursing paycheck 
 Highlights include:  00:00 Intro Finding a path in nursing The goal of work-life balance Cooking as an outlet Intentional content creation Building a content creation business while working full time Diversifying revenue streams The importance of discipline and showing up The power of storytelling Take control of your inner voice Tips for entrepreneurs 
Check out episode 407 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episodeHelena’s Website: Https://www.thatnursecooks.com Helena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook Grace Foods: https://www.instagram.com/gracefoods/ Capcut: https://www.capcut.com/ 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss 
AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook 
Guest Social Media InfoHelena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook Hosted on Acast. See acast.com/privacy for more information.

407: She Went From NICU Nurse To Full-Time Content Creator and Published Author

This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. A recent MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.
In this episode she shares:Her vigorous passion and research that landed her on Shark TankHer secret sauce to having a rate of 78% repeat customersHow she won over 300K in investment capital and has a trajectory of $1.2M in sales
 Highlights Include: 00:00 Intro 03:24 Generations of Black farmers 06:38 Struggle with eczema 08:45 Studying horticulture and agriculture 14:10 Staring Gently Soaps 18:03 Transitioning to selling at markets 21:31 Importance of formulating for sensitive skin 28:56 Sales growth and Shark Tank impact 32:55 High margins and sales  39:49 Marketing strategies 44:03 Tips for entrepreneurs 
Check out episode 406 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episodeGently Soap Website: https://gentlysoap.com/ Gently Soap Instagram: https://www.instagram.com/gentlysoap/Kristen’s Instagram: https://www.instagram.com/professionalplantgirl/ Kristen’s LinkedIn: https://www.linkedin.com/in/kristendunning/  Shark Tank episode: https://gentlysoap.com/pages/shark-tank Aveeno start-up pitch competition: https://www.aveeno.com/startup-collective Thirteen Lune: https://thirteenlune.com/ Tech Stars: https://www.techstars.com/ 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook 
 Hosted on Acast. See acast.com/privacy for more information.

406: Her Plant-Based Soaps Landed Her On Shark Tank And On The Path To $1.2M In Sales

So you’ve thought about it forever, but actually launching your side hustle is the hardest part. I’m here to remind you that it’s OK to try things out, start over, and then try again! 
In this episode I share:The first side hustle I tried and why I quickly learned it wasn’t for me How to find the entry point to break into your side hustle’s industry How taking my time allowed to me prove the concept of my productsFive steps to getting your side hustle off the ground and more
 Highlights include:  00:00 Intro 01:23 The value of side hustling 03:21 How to organize your thoughts 06:07 Research your market 09:00 Product-based vs service-based  11:31 Narrow down to one thing when launching 14:36 Collect feedback after launching
Check out episode 405 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode 
FREE side hustle guide: https://sidehustlepro.co/startyoursidehustle Sign up for my newsletter: https://sidehustlepro.co/newsletter Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ Curlbox: https://curlbox.com/ Myleik Teele’s SHP Episode: https://youtu.be/FtJgMJXpUPY 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss 
AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook 
Guest Social Media InfoSide Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

405: How to Get Your Side Hustle Up And Running

This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.
In this episode she shares:How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launchingHow she strategically re-invested revenue from side hustling into her businesses How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women
 Highlights Include: 00:00 Intro 02:38 Navigating corporate America  11:30 Pitching to Sugarfina 14:32 Launching Boss Women Media 16:52 Monetizing the business & impactful collaboration 27:43 Staying nimble and pivoting at the right time 34:02 Navigating a challenging pregnancy  38:10 Creating a brand for Black and Brown girls 48:18 The power of a strong team 54:00 Tips for entrepreneurs 
Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episodeBoss Women Media Facebook: https://www.facebook.com/bosswomenmedia/ Elle Olivia Website: https://shopelleolivia.com/ Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07 Sugarfina: https://www.sugarfina.com/  Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss 
AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook 
Guest Social Media InfoMarty’s Instagram: https://www.instagram.com/martytmcdonald/ Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/ Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/  Hosted on Acast. See acast.com/privacy for more information.

286: My Business & Life Updates for Side Hustle Pro

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