Narrative Arc: The Missing Tool in Your Data Stories with Brent Dykes
01.08.2020 - By Lea Pica | Data Storytelling Advocate, Speaker + Educator
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With over 15 years of enterprise analytics experience at monster platforms like Domo, Omniture, and Adobe, Brent Dykes knows a thing or eight about leveraging thoughtfully presented insights to effect organizational change and success.
Brent stopped by the show to discuss his new book, Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals. It’s one of the most comprehensive reads on the subject I’ve found to date, and dives deepest into the role of narrative arc structure in data presentation (often the most vital, missing ingredient!)
In This Episode, You’ll Learn…
Who should read his latest data storytelling book and what they’ll be able to do after
How to avoid the communication and ethical pitfalls of common “data forgeries”
A deep dive into narrative arc structure, a vital missing ingredient from many presentations
How to use analogies and metaphors to explain complex and technical concepts
Successful strategies for effecting change in an organization’s data democratization process
People, Blogs, and Resources Mentioned:
Storytelling with Data: Let’s Practice by Brent Dykes
Storytelling with Data: A Data Visualization Guide for Business Professionals by Brent Dykes
Brent’s original PowerPoint Ninja blog
My blog post on slope graphs
Catherine Madden, Illustrator
Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
Steve Wexler
How to Keep Up with Brent:
To view the show notes & resources for this episode, visit LeaPica.com/053.