02.28.2024 - By Jason Everett, Kayla Swanson
In this podcast episode, Kayla Swanson and Doug Campbell explore the concept of cross-promotion in salons, focusing on how it benefits salon owners and clients alike. They discuss the intentional promotion of various services within the salon, the impact on client retention, and the potential for increased profitability. Doug shares insights on the importance of professional advice in retail sales and the overall positive effects of a team-oriented mindset. The podcast advocates for a strategic approach to cross-promotion, making salons a comprehensive solution for clients' beauty needs.