#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable

Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019).

Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the prophet of habit-forming technology." He previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

In this episode, you’ll learn:

About Nir's life as an author

Habits and distractions

Capturing the attention of an audience

And how we can better focus our own limited energy and attention 

Full transcript and show notes

Nir's Website / LinkedIn / Twitter / Instagram

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