No Nonsense Tips to Successfully Market Your Practice

12.07.2022 - By Chris Pistorius Play

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Welcome to episode 009 of The No BS Dental Marketing Podcast. Today, I want to talk about some no-nonsense tips and things you need to hear and understand to help successfully market your practice.

Tune in as I share some critical information, and cut through the BS and get straight to the point with information others may not be prepared to tell you regarding your practice.

Here’s just a taste of what we talked about today:

THE NEED TO MARKET YOUR PRACTICE

You wouldn't even have a business if you didn't have patients, so you're doing at least the minimum marketing, but to grow, you really need to make marketing a top priority. A lot of dentists I know are providing their services to truly help people. It's not about the money to them, and it's not about the business's success. It's about wanting to help people have better oral health.

I respect that, but unfortunately, if you don't market yourself, you're not going to be able to help those people either, because they will never know you’re there.

WHAT IS OSTRICH MARKETING?

Ostrich marketing happens when they don't want to hire somebody internally to help them with their marketing.

What usually happens is instead of trying to figure that kind of stuff out and grasping some of these marketing concepts, they do nothing. They just stick their heads in the sand, and hope.

This is not a good strategy. If this is describing you, it's time to get your head out of the sand and jump on board. It's going to be an awesome ride for you because even though we see a potential economy going a little bit sideways, now is the time to jump on board that marketing train.