Nonprofit Answers

By Jeremy Reis

What's Nonprofit Answers about?

Nonprofit Answers Podcast helps you raise more money to help more people by answering your marketing and fundraising questions

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Nonprofit Answers episodes:

05.02.2023
044 - How do I write a fundraising strategy?
In this episode of Nonprofit Answers, we explore the Three Question Fundraising Framework to help fundraisers simplify their approach to creating a successful fundraising strategy. We dive deep into each of the three questions, including donor acquisition, donor retention, and...
04.25.2023
043 - How do we communicate a common message in a variety of channels?
In this episode of Nonprofit Answers, we explore the challenge of communicating a common message across multiple channels, such as mail, email, web, Facebook, Twitter, Instagram, and more. We provide eight expert tips for creating a message that resonates with your...
04.18.2023
042 - How Can Nonprofits Use Innovative Strategies to Boost Monthly Giving?
In this episode of Nonprofit Answers, listeners will learn about creative approaches to monthly giving for nonprofits, including storytelling, gamification, and peer-to-peer fundraising. The podcast covers various topics, such as how to encourage supporters to become monthly donors, how to thank...
04.10.2023
041 - How Do You Keep Monthly Donors Engaged and Giving?
In this episode of Nonprofit Answers, we explore strategies for retaining monthly donors, including effective communication, personalized engagement, and creative recognition. We discuss the benefits of having a monthly giving program for both the nonprofit and the donor, and provide...
04.04.2023
040 - What are the Key Steps to Starting a Successful Monthly Giving Program?
In this episode, we discuss the importance of monthly giving for nonprofit fundraising, and provide practical guidance on how to start a successful monthly giving program. We cover topics such as determining the appropriate ask amount, best practices for creating...
09.12.2022
039 - How Do I Choose an Email Service Provider?
An email service provider (ESP) is a company that enables organizations to send out mass emails. If you've ever signed up for a newsletter or clicked "subscribe" to receive updates from a website, chances are you've used an ESP. In...
10.12.2021
038 - Effective Calls to Action
We’ve talked at great length about the principles of good fundraising, from timing your appeal right to telling great fundraising stories. This advice will have a significant impact on your fundraising. Unfortunately, we often overlook one sentence in your appeal or...
10.05.2021
037 - 5 Great Year-End Fundraising Campaigns
The holidays are on their way, and it's time to start thinking about the year end fundraising. Whether you want to increase your donations, get new donors involved or create some buzz around your organization with a campaign that will...
11.09.2020
036 - 10 Tips for Successful Year End Fundraising
For many nonprofits, the last two months of the year are the most vital time for fundraising. In this episode, Jeremy provides ten tips to make your year end fundraising a huge success! Learn everything from planning to follow up...
05.06.2020
035 - How Do We Communicate with Major Donors in a Time of Crisis?
As we work through this time of crisis, it's vital to be in constant communication with major and mid-level donors. But what do you communicate? Do you ask for money? How to build relationship? How do you work with major...
03.11.2020
034 - How Do We Use an Email Welcome Series to Reduce Donor Attrition?
A key to success for your fundraising efforts is to decrease donor attrition - the percentage of people who give and then stop giving - and get multiple gifts after you acquire a new donor. You need to build relationships...
02.18.2020
033 - How Will the Election Season Impact Fundraising?
The election season is upon us in the US. How will this impact fundraising? There are a couple of factors to consider during the election season. First, donors will be distracted. There will be uncertainty and likely half the population will...
06.04.2019
032 - Should We Move All of Our Communications Into the Digital Channel?
Digital marketing has been a boon for many nonprofits. Digital communications offers many benefits: easy to communicate with people, reach a massive (and potentially new) audience, testing, quick access to results. There can also be some lack of clarity about...
05.29.2019
031 - Setting Annual Fundraising Goals to Meet Your Strategy
Your nonprofit organization’s strategy determines the direction of where your organization is headed and the scope of what you’ll do. It is the thing that determines what your limited resources will accomplish for your beneficiaries, donors, and other stakeholders. A...
05.20.2019
030 - How to Say Thanks to Your Donors
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. A donor that feels appreciated happily continues to...
05.14.2019
029 - Secrets to Effective Event Fundraising
At Food for the Hungry, we acquire tens of thousands of monthly donors each year from events. In this episode, you'll learn how we structure a sponsored event for the best possible outcome: a new monthly donor. Learn the format...
05.06.2019
028 - How Do I Move Affinity from a Staff Member to the Organization?
What do you do if the affinity the donor has isn't for your organization but for a staff member? In this really intriguing question, Karen has a long-time staff member who is connected to donors and she'd like to explore...
01.19.2019
027 - How to Acquire Digital Donors for Your Nonprofit
You need healthy donor acquisition to maintain or grow your nonprofit's revenue. In this episode of Nonprofit Answers, Jeremy teaches how to turn social media followers into donors through the A+B+C+D formula for new donor acquisition. You'll learn how to...
01.07.2019
026 - How to Get More Attendees for Your Fundraising Gala
The annual fundraising gala. For many nonprofits, this special event is a crucial part of their fundraising plan. If you do fundraising events, you know part of the struggle is getting the right people to show up. In this episode,...
01.05.2019
025 - Predictions for Fundraising in 2019
2019 may be the most impactful year yet for the fundraising industry. Many nonprofits haven't fully embraced technology and marketing techniques that are commonplace in corporate marketing - but that will change in 2019. In this episode, you'll learn 19...
12.10.2018
024 - Create an Engaging Nonprofit Annual Report
Julia asks for tips on creating a more engaging annual report. In this episode, Jeremy explains how to create a great nonprofit annual report. You'll learn who the target audience is for the annual report, 5 goals for your annual...
12.04.2018
023 - How to Write a Great Fundraising Appeal
In this episode of Nonprofit Answers, you will learn how to write a great fundraising appeal. Though there isn't a perfect formula for a charity fundraising appeal, Jeremy walks through a proven formula that will get you results. Writing great fundraising...
11.26.2018
022 - Building and Maintaining Donor Relationships
In this fifth episode of a special podcast series teaching the fundamentals of fundraising, you'll learn how to build and maintain donor relationships. Building and maintaining donor relationships is the lifeblood of any nonprofit organization. This is a crucial point to...
09.18.2018
021 - Nonprofit Startup Funding
In this fourth episode of a special podcast series teaching the fundamentals of fundraising, you'll learn how to pursue nonprofit startup funding. Whether you're at a brand new nonprofit, are revamping a fundraising program, or need creative ideas for fundraising...
09.04.2018
020 - Donor Psychology - What moves someone to donate? Part 2
In this second part of a two part series on donor psychology, you will learn the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains...
08.21.2018
019 - Donor Psychology - What moves someone to donate? Part 1
In this second episode of a special series of fundraising education, you will learn donor psychology and the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode,...
08.14.2018
018 - Nonprofit Donor Motivations
Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how...
07.30.2018
017 - 5 Secrets to Successful Fundraising
When I joined Food for the Hungry just over 6 years ago, there was a lot I needed to learn about fundraising. In this special episode, I reflect on the lessons I've learn over these years and share the five...
07.24.2018
016 - Effective Nonprofit Storytelling
Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing...
07.16.2018
015 - How to Define a Major Partner Email Strategy
In this episode, Gary asks what, if anything, should we email major donors? This isn't an either/or answer, it isn't whether or not you send major and midlevel donors emails, but which emails and how often. Jeremy teaches you how...
07.09.2018
014 - How Do I Grow My Email List?
Growing your email list is an essential part of digital marketing for your nonprofit. You will be able to create a new source of donors through adding people who have an affinity for your cause. Naturally, you're going to lose...
05.14.2018
013 - How Do I Position the Donor as the Hero?
Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. They want their frontline staff to be the heros. They want to recognize the beneficiaries as the heros. Both are true, but in...
05.07.2018
012 - What is Retargeting? Should My Nonprofit Run Remarketing Ads?
Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to...
05.02.2018
011 - How Often Should My Nonprofit Blog?
Blogging is not dead. Far from it. In today's episode, Jeremy answers a question from a nonprofit executive about how much blogging is right for his organization. This executive is being told by his team to blog every day, but doesn't...
04.20.2018
010 - How Do We Stop Fighting Internally Over Income Sourcing?
In this special edition of Nonprofit Answers, Jeremy is live at the Christian Leadership Alliance with a timely question. At the conference, a nonprofit leader asked Jeremy how to properly give internal credit for income without causing problems with attribution...
03.26.2018
009 - How Should I Clean My Email List?
Do you have a lot of email addresses on your file that aren't responding? Speaking from personal experience, Jeremy explains to Grant the steps to re-engage email subscribers and what to do if they continue to be unresponsive. For the...
03.19.2018
008 - How Do I Create a Sense of Urgency in My Appeals?
Creating a sense of urgency in your appeal messaging will help move readers to become donors. What if you have a difficult time creating a sense of urgency? In episode 8 of Nonprofit Answers, Rob asks a question about how...
03.12.2018
007 - My Executive Director Edits Out Good Fundraising Practice, What Should I Do?
Ever have someone who isn't a fundraising professional edit-out fundraising best practices? Have someone question your expertise and direct you to do something that lessens the impact of your appeal? On this episode of Nonprofit Answers, Julia asks a question...
03.05.2018
006 - Why Don't My Emails Perform As Well As My Direct Mail?
Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in...
03.05.2018
006 - Why Don’t My Emails Perform As Well As My Direct Mail?
Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in...
02.28.2018
005 - What to Do With 25,000 Email Addresses a Partner Offered Us?
Karen's organization has a partner who offered them a list of 25,000 email addresses. Her boss wants to just add them to their email service provider, but Karen doesn't agree. In episode 5, Jeremy gives Karen advice as to how...
02.26.2018
004 - How Does Email Design Impact Response?
How does email design impact response in your emails? Often there are conflicting answers on blogs as different organizations experience different results when they change factors in their email marketing. In episode 4, Jeremy explores a question about graphics vs...
02.23.2018
003 - How Do We Segment Our Emails?
Have you ever hired a consultant to help you with a project, but when it comes time to execute, they disappear? This happened to Holly when she brought in a consultant to look at her email fundraising program. The consultant...
02.22.2018
002 - How Do We Improve Our Turnaround Time for Sending Disaster Fundraising Appeals?
In episode two of the Nonprofit Answers Podcast, Jeremy Reis takes a question from Ryan who's frustrated with their turnaround time on disaster response fundraising appeals. This is a topic that really hits home: how do we decide if we're...
02.22.2018
001 - How Will the Changes to Facebook's Algorithm Impact My Nonprofit?
In episode 1 of the Nonprofit Answers Podcast, Jeremy Reis answers a question from Helen, a nonprofit marketing manager in Nashville. Helen is concerned about the recent algorithm changes with Facebook and wants to know what she should do. Should...
02.22.2018
001 - How Will the Changes to Facebook’s Algorithm Impact My Nonprofit?
In episode 1 of the Nonprofit Answers Podcast, Jeremy Reis answers a question from Helen, a nonprofit marketing manager in Nashville. Helen is concerned about the recent algorithm changes with Facebook and wants to know what she should do. Should...

What's Nonprofit Answers about?

Download our free app to listen on your phone

Nonprofit Answers episodes:

044 - How do I write a fundraising strategy?

043 - How do we communicate a common message in a variety of channels?

042 - How Can Nonprofits Use Innovative Strategies to Boost Monthly Giving?

041 - How Do You Keep Monthly Donors Engaged and Giving?

040 - What are the Key Steps to Starting a Successful Monthly Giving Program?

039 - How Do I Choose an Email Service Provider?

038 - Effective Calls to Action

037 - 5 Great Year-End Fundraising Campaigns

036 - 10 Tips for Successful Year End Fundraising

035 - How Do We Communicate with Major Donors in a Time of Crisis?

034 - How Do We Use an Email Welcome Series to Reduce Donor Attrition?

033 - How Will the Election Season Impact Fundraising?

032 - Should We Move All of Our Communications Into the Digital Channel?

031 - Setting Annual Fundraising Goals to Meet Your Strategy

030 - How to Say Thanks to Your Donors

029 - Secrets to Effective Event Fundraising

028 - How Do I Move Affinity from a Staff Member to the Organization?

027 - How to Acquire Digital Donors for Your Nonprofit

026 - How to Get More Attendees for Your Fundraising Gala

025 - Predictions for Fundraising in 2019

024 - Create an Engaging Nonprofit Annual Report

023 - How to Write a Great Fundraising Appeal

022 - Building and Maintaining Donor Relationships

021 - Nonprofit Startup Funding

020 - Donor Psychology - What moves someone to donate? Part 2

019 - Donor Psychology - What moves someone to donate? Part 1

018 - Nonprofit Donor Motivations

017 - 5 Secrets to Successful Fundraising

016 - Effective Nonprofit Storytelling

015 - How to Define a Major Partner Email Strategy

014 - How Do I Grow My Email List?

013 - How Do I Position the Donor as the Hero?

012 - What is Retargeting? Should My Nonprofit Run Remarketing Ads?

011 - How Often Should My Nonprofit Blog?

010 - How Do We Stop Fighting Internally Over Income Sourcing?

009 - How Should I Clean My Email List?

008 - How Do I Create a Sense of Urgency in My Appeals?

007 - My Executive Director Edits Out Good Fundraising Practice, What Should I Do?

006 - Why Don't My Emails Perform As Well As My Direct Mail?

006 - Why Don’t My Emails Perform As Well As My Direct Mail?

005 - What to Do With 25,000 Email Addresses a Partner Offered Us?

004 - How Does Email Design Impact Response?

003 - How Do We Segment Our Emails?

002 - How Do We Improve Our Turnaround Time for Sending Disaster Fundraising Appeals?

001 - How Will the Changes to Facebook's Algorithm Impact My Nonprofit?

001 - How Will the Changes to Facebook’s Algorithm Impact My Nonprofit?