Offline Marketing

On this episode of DTH The Podcast, hosts Cyd and David delve into the often overshadowed but crucial topic of offline marketing for salon owners and hairdressers. While the digital world continues to thrive, they highlight the importance of person-to-person interactions and local community engagement in building robust businesses. They share nostalgic tales and current strategies about how offline efforts, like distributing business cards and joining the local chamber of commerce, played pivotal roles in their success. The discussion also touches on the need for hairdressers to explore and refine their skills early in their careers by engaging directly with clients beyond digital platforms. Full of practical advice, this episode emphasizes returning to traditional marketing roots to complement online strategies, ensuring salon owners and stylists achieve balanced and sustained growth.