In this episode, I share what's been working really well for several of my Facebook ads clients currently running lead magnet, direct to sale and launch registration ads.  It's short form video! I break down our best performing content and several factors you'll want to consider so your Reels perform well. 


 Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! 

 Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. 

 Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram
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One Thing That’s Working Right Now With Facebook Ads

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. 
Join fellow online course creators and coaches as we delve into things like&nbsp;
• sales and marketing optimization,&nbsp;
• and systems and processes
• funnels and&nbsp;
• Facebook ads for seamless scaling! 
 Hosted by Kwadwo – sounds like&nbsp; [QUĀY.jo] – a&nbsp; &amp; Facebook Ads Strategist &amp; Funnel Fixer to 6 &amp; 7-figure online course creators, membership owners and coaches. 
Enjoy a mix of actionable solo episodes, interviews with online experts, coaching case studies, and more to elevate your business. 
 You’ll get weekly insights on Facebook ads mastery, productivity, scaling courses and memberships, evergreen funnels, podcasting, YouTube growth, and more. 
 Hit "Subscribe" and let's gooooo!

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Entrepreneurship

In this episode, discover the Facebook ad creatives that are yielding impressive results for my clients. Learn how to select the best content from your organic Instagram posts and leverage it effectively in your Facebook ad campaigns. Plus, I share the second-best performing format that might just change your advertising strategy.  
 Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! 

 Links mentioned in this episode:Watch and see the sample screenshots on YouTubeDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
 

 Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram
Sign up for Rick's AI newsletter!

What Ad Creative Is Working Best For My Clients Right Now

In this episode, Tracie Patterson is back to share insights on increasing sales for online business owners who prefer not to be in the spotlight. 
 Watch the ‘Before We Hit Record’ episode with Tracie Patterson. 
 Tracie Patterson, an offer and sales coach, emphasizes the importance of aligning sales strategies with personal preferences and boundaries. By focusing on building trust and rapport through various mediums, such as video, audio, or live interactions, Tracie provides actionable steps for entrepreneurs to authentically connect with their audience and grow their businesses without compromising their authenticity.  

 Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! 

 Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Visit Tracie’s websiteGet on Tracie’s coaching program waitlist

 Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

 Tracie’s Links:Connect with Tracie PattersonDM Tracie: https://www.instagram.com/thetraciepattersonGet on Tracie’s coaching program waitlist

 Timestamps: 0:00 Online Sales for Introverted Business Owners 10:44 Debunking Marketing Jargon and Sales Tactics 17:44 Finding Joy in Authentic Business Growth 26:51 Finding Business Authenticity Through Hope 

 
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Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson

In this episode of "Before We Hit Record," we are joined by Tracie Patterson and we get into a candid and insightful conversation about our backgrounds, experiences, and journey into entrepreneurship. 
 Watch Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson (releases May 1st) 
 Tracie, offer & sales coach, shares her unconventional approach to sales, drawing from her corporate and consulting background, where she observed patterns and frustrations that led her to advocate for a more empathetic and effective sales strategy.  

 Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! 

 Links mentioned in this episode: 
Connect with Tracie PattersonDM Tracie: https://www.instagram.com/thetraciepattersonLearn more about HSP

 Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

 Tracie's Links:Connect with Tracie PattersonDM Tracie: https://www.instagram.com/thetraciepatterson

 Timestamps: 0:00 Before We Hit Record Podcast Introduction 11:13 Corporate Dropouts Transforming Work Culture 21:01 Understanding Neurodivergence and Entrepreneurship 31:46 Episode outro 

 
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Before We Hit Record With Sales & Offer Coach, Tracie Patterson

I reveal a critical mistake to avoid in setting up Facebook ads for sales campaigns. This comes straight from a strategy call I recently had with a client. 
 Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! 

 Links mentioned in this episode:Check out the full visual breakdown on YouTubeListen to my previous episode on Facebook campaign strategies! (Why you can’t trick the algorithm anymore)Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
 

 Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: 
Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram
Sign up for Rick's AI newsletter!

Don't Choose The Wrong Conversion Event In Your Facebook Ads Sales Campaigns

In this episode, I team up with AI Marketing Coach John Mendez as he explains 'prompt engineering' i.e.  how to guide ChatGPT using the RACE framework for precise responses that can accomplish what you need in your business. 

 Listen to the ‘before we hit record’ episode with John Mendez. 
 Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! 

 Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the previous episode with John MendezGet John’s AI Content CourseDM John: https://www.instagram.com/johnmendezofficial/

 Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

 John's Links:Get John’s AI Content CourseDM John: https://www.instagram.com/johnmendezofficial/

 Timestamps: 0:00 Mastering ChatGPT for Online Courses 11:04 Optimizing ChatGPT Usage and Expectations 17:50 Maximizing Chat GPT for Launch Success 27:46 Using AI to Improve Course Structure 

 
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One Thing That’s Working Right Now With Facebook Ads

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