Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software
06.23.2021 - By The Product Marketing Experts
Whether your team reports to Marketing or Product Management, it’s important to maintain a balance between your focus on the product and the customer. Too much time on the former and the voice of the customer gets neglected. Too much focus on the latter and you may risk a lack of alignment with the product team. Here to enlighten us on how and when to keep your focus on the right areas, Becky will share her strategy for successful partnership between product management and product marketing.