Dave Wakeman's The Business of Fun Podcast

Pauline Fallowell tells me why London is better than NYC, how to develop and audience, and more!

11.04.2021 - By Dave WakemanPlay

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This is a great episode with Pauline Fallowell from London Theatre Company. (I typed the wrong name to begin with. London Theatre Direct, also a great company!)   We cover a lot of really cool stuff and she was a good sport about doing some quick fire questions including telling me why she thinks the West End is better than Broadway.  After we get that out of the way, we talk about engaging with your audience, building an audience from scratch, and how to keep your audience coming back from more.  She also shares one interesting data from the reopening of events in London. And, she shares why Richard Howle and Ian Taylor were so important to her career and why I consider them two of the best people around.  And, I finally get to tease Richard Howle and Jonathan Brown for the teasing they gave me on Clubhouse!  Get my weekly newsletter, Talking Tickets at http://talkingtickets.substack.com.  Visit my website at www.davewakeman.com Check out my friends at Booking Protect. www.bookingprotect.com Refund protection rates have been over 30% for most months since tickets have begun being sold after the lockdowns, showing that customers want peace of mind and security now more than ever. 

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