Personal Branding and Why it’s Important - 005

Organisations invest significant time, money and resources into building their brand. They do that to grow awareness of the brand, establish their competitive positioning and to build trust and credibility. And ultimately that leads to increased sales. Personal branding is no different.As individuals we all need to establish our point of difference within (and outside) the organisation, and grow awareness of our capabilities. We need to build credibility about our skills and experience in ord...