I was very comfy using user personas to get a clear vision of who will use the product, the interface, and focus on making visuals based on the insights through these personas. But I found better Jobs Stories for bigger projects, in this article I explain why you should focus on Jobs Stories instead of Personas.


- Jobs-to-be-Done ebook from Intercom 
- Article version of this episode



Ep. 5 — Personas vs Jobs Stories. Which one for product design?

This is a podcast about Digital Products, UI and UX design, thoughts about Product Design in general.

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In this episode, I talk about my experience using both methodologies and my point of view of when is a good idea to work with one of these.



- Article version of this episode
- Visit my website: dxa.webflow.com

Ep. 8 — Design Thinking and Design Sprint. When to use which one.

 Building a habit-forming product is essential for getting to that spot of user growth in an app — where we can focus on getting new users and have a low rate of drop. In this episode I explain how The Hooked Model framework work.


 - Article version of this episode 
- Visit my website: designbyandres.xyz

Ep. 7 — The Hooked Model for creating habits

Doing user tests to your design solutions can bring great insights. Here I share 7 tips that will help you to run a better user test.


 - Article version of this episode 
- Visit my website: designbyandres.xyz

Ep. 6 — Tips to do a better user test

There are a lot of frameworks to work in design that you can use and recently Design Sprint has been making noise in the last year. Let's see why you should use it.

Ep. 5 — Personas vs Jobs Stories. Which one for product design?

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