07.27.2021 - By Mary Sheehan, Sharebird
Seema defines platform product marketing as building a cohesive story that emphasizes the value of your total offering and what holistic technology can do for your customer. In short, it’s building a better-together story for your products. To do it successfully, though, takes a village. In this episode, Seema shares how she’s approaching the task at Splunk while leading a team and allowing time for other large projects.